PR Marketing Product Manager

Key Responsibilities

Product Launch Communications

• Develop PR strategies for new product launches.
• Create launch communication plans and media toolkits.
• Coordinate communication calendars with Product Marketing and Brand teams.
• Ensure consistent product messaging across markets.
• Deliver product press releases (copyrighting, AI tools, external partners).

Media & Product Reviews

• Build relationships with consumer, lifestyle, technology and trade media.
• Coordinate product seeding and review programs; support product line management where required.
• Support testing programs and product evaluations.
• Maximize review coverage and product recommendations.

Product Storytelling

• Translate technical product features into compelling consumer stories.
• Develop PR angles around innovation, design, sustainability and lifestyle benefits.
• Collaborate closely with Product Marketing teams.

Press Events & Experiences

• Organize or support product launch events.
• Coordinate media trips and showroom experiences.
• Manage trade fair PR activities (IFA, Eurocucina, CES itd.), in collaboration with corporate communication.

Agency Management

• Manage local and regional PR agencies.
• Develop PR toolkits for markets.
• Align regional and local execution.

• Location: primary Velenje, with the possibility of working in Ljubljana 1-2 days per week
• Remote: up to one day per week after the trial period
• Employment contract: permanent with 6-month trial period

About Hisense Europe

Hisense Europe, the world's leading home appliance manufacturer is a full assortment global player with a comprehensive product range: MDA, SDA, TV, Mobile and A/C, covering all market segments.

In September 2018 the strategic takeover of Gorenje Group took place when Hisense officially became a 100-percent owner of Gorenje.

Hisense celebrated its 50th anniversary in 2019 and has expanded over these years from a radio manufacturer to an international manufacturer in consumer electronics and major domestic appliance industry with a comprehensive brand portfolio.

Gorenje celebrated its 70th anniversary in 2020 and was with 10.000 employees, one of the largest manufacturing companies in the industry in Southeast Europe. Gorenje has been a trendsetter in design, offering an extensive brand portfolio covering all market segments.

The merger resulted in a major manufacturer that combines consumer electronics and home appliances with a comprehensive product range. With 4 major global brands: Hisense, Gorenje, Asko and Toshiba, we are present in different market segments.