Social Media Specialist

Key Responsibilities

1. Social Media Strategy & Governance

• Revise existing strategy where established. Establish framework / strategy across all key social media channels. Propose which channels are brand relevant. (Currently: TikTok, Instagram, Facebook, YouTube, LinkedIn).
• Develop annual social media roadmaps 2027, aligned with business and brand objectives.
• Establish governance, guidelines, and best practices across regional and local teams. Build on existing practice and enhance.
• Lead social media innovation, testing new formats, platforms and AI-enabled capabilities.
• Ensure brand consistency across markets and channels.

2. Content & Editorial Execution

• Own the social content strategy and editorial framework.
• Define content pillars, channel roles and storytelling approaches, where missing.
• Deliver content / Monthly or Bimonthly social media pack. / Ensure content is optimized for platform-specific algorithms and audience behaviours.

3. Social Performance & Analytics

• Define and monitor KPIs for 2027.
• Monitor performance of European SBUs monthly & translate data into actionable recommendations.
• Where required, lead quarterly performance reviews and optimization plans with SBUs.
• Identify growth opportunities through content and platform insights.

4. Community & Reputation Management

• Define community engagement standards.
• Establish social listening and sentiment monitoring. / Support crisis communication in partnership with PR and Corporate Communications.

5. Influencer & Creator Ecosystem

• Develop creator strategy and build long-term partnerships with creators and ambassadors (European level).
• Oversee campaign execution and performance evaluation.
• Integrate creator content into broader brand and campaign activities.

7. AI & Social Innovation

• Integrate AI tools into content creation and workflow optimization.
• Pilot emerging creator technologies and automation solutions.
• Scale content production through AI-assisted processes while maintaining brand quality.
• Identify opportunities in social commerce and platform innovation.

8. Marketing Budget Management

• Manage annual budget spend for Social media on European and SBU level.
• Ensure cost efficiency across all initiatives and activities.

• Location: primary Velenje, with the possibility of working in Ljubljana 1-2 days per week
• Remote: up to one day per week after the trial period
• Employment contract: permanent with 6-month trial period

About Hisense Europe

Hisense Europe, the world's leading home appliance manufacturer is a full assortment global player with a comprehensive product range: MDA, SDA, TV, Mobile and A/C, covering all market segments.

In September 2018 the strategic takeover of Gorenje Group took place when Hisense officially became a 100-percent owner of Gorenje.

Hisense celebrated its 50th anniversary in 2019 and has expanded over these years from a radio manufacturer to an international manufacturer in consumer electronics and major domestic appliance industry with a comprehensive brand portfolio.

Gorenje celebrated its 70th anniversary in 2020 and was with 10.000 employees, one of the largest manufacturing companies in the industry in Southeast Europe. Gorenje has been a trendsetter in design, offering an extensive brand portfolio covering all market segments.

The merger resulted in a major manufacturer that combines consumer electronics and home appliances with a comprehensive product range. With 4 major global brands: Hisense, Gorenje, Asko and Toshiba, we are present in different market segments.