E-commerce CRO Manager (Landing Pages & Funnels)

We’re a fast-growing hair care brand in Central & Eastern Europe, building one of the most recognized beauty brands in the region. We are already a well-known brand in Hungary and rapidly expanding in Poland. Our vision is to scale market by market across Europe.

We’re looking for an E-commerce CRO Manager to own our landing pages and funnels from idea to launch.

This role is specifically for someone with strong DTC / Shopify e-commerce experience. You have to come up with everything on the landing page, and understand what looks good and converts and where.

We are NOT looking for:

• SaaS CRO
• Corporate UX research
• Generic product optimization

We want someone who understands:

• DTC funnels
• Why a GIF or image converts
• mobile-first conversion psychology
• Offers, upsells
• advertorials
• checkout intent

You will own the entire landing page process:

• Strategy
• Funnel structure
• UX direction
• Conversion optimization
• Coordination with developers and designers
• Testing and iteration

Your goal is simple: Build landing pages that convert at the highest possible level.

• Own the full landing page process from concept to launch
• Analyze funnels and identify conversion bottlenecks
• Create high-converting landing page structures
• Improve CVR, AOV, engagement, and checkout intent
• Guide UX direction and review designs
• Coordinate developers and ensure clean implementation
• Plan A/B tests and optimize funnels continuously
• Work closely with media buyers, designers, and developers

You will work closely with the UI/UX designer and guide the overall experience.

You do not need to be the designer yourself, but you must understand what converts and be able to guide structure, hierarchy, and user flow.

• Run A/B tests and analyze funnel performance
• Use heatmaps, recordings, and analytics tools
• Identify friction points and improve conversion rates
• Work closely with media buyers and creatives

• Minimum 3 years of e-commerce CRO experience
• Strong DTC / Shopify funnel experience
• Understanding of direct-response landing pages
• Experience working with designers, developers, and marketing teams
• Strong communication and project management skills
• Data-driven mindset
• Strong mobile-first UX understanding

• Shopify experience
• GemPages, Replo experience
• Experience with beauty / cosmetics / wellness brands
• Experience in fast-scaling DTC companies
• Experience with:
• Hotjar
• Microsoft Clarity
• GA4
• Triple Whale

Depends on experience.

Compensation range:

• $2,000–$5,000/month depending on experience and level of ownership

Send an email to: [email protected]

Include:

1. Short introduction about yourself
2. 2–4 landing pages or funnels you helped optimize
3. Explain:

• what your role was
• what changes you made
• what results improved

1. A Loom video (max 5 minutes) where you:

• Walk through one landing page or funnel
• Explain your CRO thinking
• Explain what you would improve and why

⚠️ Applications without a Loom video will not be considered.