Senior User Acquisition Manager (Mobile Gaming)

Joker Games is a remote mobile game studio based in Istanbul.

We’re in a high-growth stage, building timeless games for a global audience.

We’re locked in for the next level.

Our Motto: We hire smart people to lead—not to be told what to do.

We offer blood, sweat, and tears — and in return, you get growth, glory, and legacy.

Ready to break limits and chase the dream? Apply now!

RESPONSIBILITIES:

• Plan, execute, and optimize user acquisition campaigns across Meta, TikTok, Google, AXON Ads, Unity Ads, Apple Search Ads, and other performance channels.
• Collaborate with the creative team to provide briefs, test iterations, and deliver compelling ad creatives that match campaign goals.
• Work closely with the ASO team to align UA and ASO strategies, supporting Google Play Custom Store Listings and App Store Custom Product Pages to maximize conversion.
• Conduct keyword research and assist in metadata strategies to strengthen app visibility and support paid/organic synergies.
• Monitor campaign data, identify trends, and prepare regular performance reports with actionable insights.
• Support A/B testing efforts across UA campaigns, store assets, and product funnels, analyzing test results to uncover growth opportunities.
• Track competitor activities and trending creatives in the market, adapting learnings into new strategies and creative solutions.
• Partner with designers and leverage AI tools to generate high-quality marketing visuals and store assets.
• Keep up to date with industry trends, ad formats, and best practices to ensure campaigns remain innovative and competitive.

REQUIRED SKILLS:

• 3+ years of hands-on experience in paid User Acquisition within the mobile gaming or mobile app industry.
• Proven track record of managing and optimizing UA budgets of at least $1M USD in total across major performance channels.
• Strong understanding of digital marketing concepts such as CPC, CPI, CTR, CPA, ROAS, and LTV.
• Direct experience running campaigns on Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, and preferably Unity/AXON Ads.
• Familiarity with ASO fundamentals (keyword research, metadata optimization, store testing) and ability to collaborate with ASO teams.
• Strong analytical mindset with the ability to interpret performance data and turn insights into strategies.
• Proactive, fast learner, and adaptable to a dynamic mobile gaming environment.
• Excellent English communication skills (written & spoken).
• Experience with MMPs (Adjust, Appsflyer) and market intelligence tools such as AppTweak, Sensor Tower, Mobile Action is a strong plus.
• Passion for creative testing, competitor tracking, and trend analysis in mobile gaming advertising.

Please note: a case study (test task) will be required as part of the recruitment process.