Digital Product Specialist - App

The Digital Product Specialist - App plays a pivotal role in the development, optimisation, and performance of the Dublin

Airport App. Acting as a bridge between technical teams, marketing stakeholders, and external partners, the specialist

ensures that app features are user-centric, technically sound, and aligned with strategic goals. This role demands a

blend of digital product insight, stakeholder coordination, and data-driven decision-making to enhance the app

experience and drive user engagement.

Reporting to the Digital Development Lead, this position is ideal for a digital professional or a business/marketing

graduate with a passion for digital and app development. The ideal candidate will have 3 to 5 years of experience in a

digital-related role within a fast-paced, dynamic setting and be eager to advance their career in Digital.

· Work with the Digital Development Lead to define app features and future roadmap

· Support app releases, updates, and hotfixes across iOS/Android

· Use research and feedback to guide feature improvements

· Monitor performance and usability to enhance experience

· Work with UI/UX team effectively to ensure steady flow of work for the development team

· Track KPIs: downloads, retention, engagement, conversion

· Share insights through regular stakeholder reports

· Liaise across internal teams and external vendors

· Resolve technical issues and user complaints

· Oversee in-app content, promotions, and seasonal updates

· Align app messaging with broader marketing efforts

· Manage wallet integrations and rewards features

· Support UAT and validate new features · Log bugs and coordinate fixes with developers

 · Lead keyword research and metadata updates for App Store Optimisation 

· Run A/B tests to improve conversion rates in App Stores · Monitor and report on app store performance