Campaign Data Analyst

Position: Campaign Data Analyst

Location: Melbourne, Victoria, 1-2 days in office

Job Type: Permanent Full Time

Salary: $100,000 - $110,000 inc super

About the role

We are looking for a Campaign Data Analyst for our client within the retail space. In this role, you will play a key role in the following:

• Build and deliver marketing campaigns across email, SMS, direct mail, and digital channels using SQL and automation tools
• Create and manage customer segments to target the right audience and ensure campaigns meet business goals and brand standards
• Prepare campaign data for measurement and analyse performance to provide actionable insights
• Conduct bespoke analysis to improve campaign effectiveness and ROI.
• Collaborate with marketing, merchandising, analytics, and IT teams to align campaigns with broader strategies
• Streamline and automate campaign workflows while ensuring compliance with data privacy and regulatory requirements

A bit about you

We are looking for someone who ideally has most of the following:

• SQL for data manipulation with proficiency in Excel
• Experience in campaign analytics and marketing automation, ideally within retail
• Familiarity with platforms like Salesforce Marketing Cloud or Adobe Marketing Cloud
• Strong analytical and problem-solving skills, comfortable handling large datasets
• Able to work in a fast-paced setting
• Excellent communication and collaboration skills