Head of Product, Virtual Recall

Please note: This role can be based in any European country but will be required to attend the Virtual Recall offices in the UK at least once a month for in person team meetings

At Zoetis, we are passionate about transforming animal health through innovative products, services, and solutions. Virtual Recall, an integral part of Zoetis' continuum of care, empowers veterinary practices with cutting-edge technology that improves patient care, enhances operational efficiency, and fosters strong client relationships. By joining our team, you'll be part of a mission-driven company committed to driving meaningful impact in the veterinary industry.

We are seeking a visionary Head of Product to lead the innovation and operational delivery of our flagship solutions, iRecall and OurVet.Shop. This pivotal role will shape our global product strategy, ensuring it aligns with Zoetis' business goals, enhances the customer experience, and delivers measurable value to veterinary practices worldwide.

As the Product Lead, you will collaborate with the Head of Software and Technology and oversee the Global Product Marketing and Delivery teams. You'll combine a deep understanding of software product management with a passion for the veterinary industry to drive product success from concept to delivery.

POSITION RESPONSIBILITIES

Product Strategy Development and execution - 30%

• Responsible for setting the product strategy for Virtual Recall Services (iRecall & OurVet.Shop) based on pet owner and customer needs, competitive insights, business analytics and opportunities arising from emerging technologies and adjacent spaces with the objective to deliver unique customer experiences.
• Drive business alignment: ensure that our service offering aligns with Zoetis' global category objectives thereby strengthening Virtual Recall as part of Zoetis' holistic continuum of care. Support the delivery of Direct-to-Consumer and Vet Engagement initiatives to ensure 360°messaging around Zoetis' core therapeutic areas.
• Define the value proposition: develop core messaging and value positioning for our services. This will be used to create and maintain global brand guidelines, product playbooks and marketing collateral (website, sales materials, product training and practice onboarding materials). In addition, working with Learning & Development to incorporate the Virtual Recall value proposition into in-market Zoetis solution-selling training.
• Lead the localisation and support in-market execution of product launches and feature enhancements, coordinating product marketing, sales, and support teams.
• Thought leadership: promote the product internally and externally, through talks at sales meetings, industry conferences, customer congress. Be the expert voice within the business.

Driving Operational excellence and efficiency - 25%

This role will be responsible for the effective definition and efficient delivery of the development roadmap and ensure that it is in line with the business requirements (quality & timing).

• Backlog Management: Create, prioritize, and maintain the product backlog, ensuring it reflects the needs of stakeholders and business.
• User Stories and Acceptance Criteria: With the Global Product Marketing Manager, write detailed user stories and acceptance criteria to guide the development team.
• Accountable for managing the sprint planning and release planning to ensure successful delivery of product innovations and enhancements.
• Quality Assurance: Work closely with the QA team to ensure that the product meets high standards of quality and usability.
• Drive process efficiencies: Using technology and integration of Zoetis systems to drive efficiencies throughout the development cycle, installation process and practice onboarding.
• Stakeholder Communication: Act as the primary point of contact for stakeholders, providing regular updates on product development progress and gathering feedba

Owning external partnership strategy (PiMs and 3rd party integrations) - 25%

• Define and own an overarching PiMs strategy for Virtual Recall: including market need assessment, capability gap analysis, definition of (development) resource requirements and translate this into a clear roadmap for the business.

• Developing strong relationships with PiMS partners is mission critical to Virtual Recall's success, and the Product Lead is responsible for ensuring best possible integrations with each of these partners. Together with the Head of Virtual Recall International, they would also own the commercial relationships
• Foster a closer collaboration with Zoetis global PiMs product team(s) to ensure greater alignment and capitalize on potential synergies and opportunities for efficiencies.
• Seek out and develop other third party integrations that will enhance Virtual Recall's customer experience, such as Vetstoria / VetHelpDirect/ Vidivet etc.
• Manage the relationship NVS (OurVet.Shop fulfillment partner in the UK) to ensure that service levels are met and

Team Leadership & development - 20%

• Manage the Product Marketing team and Delivery team; clearly defining objectives, priorities and deliverables within agreed timeframes and budgets.
• Enable a culture of innovation, collaboration and empowerment, both within the team and with the team stakeholders (VR, Centre of Excellence (COE), in-market)
• Foster a culture of learning and upskilling.
• Coach and mentor team members

ORGANIZATIONAL RELATIONSHIPS

Provide the primary groups or key positions that this position will have interaction with as a regular part of the position responsibilities. Include any external interactions as appropriate.

Internal:

• Work in close collaboration with VR Leadership team, particularly Head of Development & Head of Support
• COE category management and other COE enabling teams
• In-market: mid-management leads (Head of Marketing / Product Managers / Head of Sales)
• ZTD business partners
• GCD category teams
• Some Global Strategic Accounts (GSA) / KSA customer facing interactions at management level (working with Virtual Recall's CKAM /Business Development Manager)

External:

• Manage commercial relationships with PiMs systems (circa 20 companies)
• Manage commercial relationships with 3rd party partners (e.g. Vetstoria / NVS wholesaler)

RESOURCES MANAGED

Financial Accountability

• Responsible for Marketing Opex budget
• Responsible for the effective deployment of special project budgets both Capex & Opex

Supervision

• Total team 6 reports
• Two direct reports: Delivery Manager (contingent worker) & Global Product Marketing Manager who has 4 direct reports (Product Marketing Associate [permanent] and Message Template Developer, Project Manager, Assistant Marketing Manager [all contingent workers])

EDUCATION AND EXPERIENCE

• Education: Bachelor's degree in Computer Science, Business or Veterinary Medicine.
• Experience: Minimum of 5 years of experience as a Product Owner or Product Manager in the software industry, with experience in veterinary industry highly desirable.
• Experience working in a matrix organisation is preferred
• Minimum 3 years of experience of leading highly performing teams
• It would be of signicant benefit if the candidate had worked in veterinary practice (vet / veterinary nurse / practice manager) or a veterinary SaaS solution.

TECHNICAL SKILLS REQUIREMENTS

Skills required:

• Strong understanding and proven track record of Agile methodologies.
• Stakeholder management: excellent communication and interpersonal skills.
• Ability to translate complex requirements into clear and actionable user stories.
• Strong analytical and problem-solving skills.
• Familiarity with veterinary practice management and workflows.
• Fluency in MS Office programmes, project management programmes (e.g. Trello/ MS Planner)

PHYSICAL POSITION REQUIREMENTS

• Zoetis supports a hybrid work environment.
• Some UK based travel & overnight stays: external conferences and internal events (circa 2-3 times p.a.)
• International travel: quarterly basis Dublin and some other international travel will be required on an ad hoc basis

This description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities or responsibilities required of the incumbent. Incumbent may be asked to perform other duties as required. Additional position specific requirements/responsibilities are contained in approved training curricula.

About Zoetis

At Zoetis we are passionate about our customers and the animals in their care. We discover, develop and manufacture the world's most innovative and effective products for animal health - medicines, vaccines, diagnostics, genetic tests, biodevices - and we are creating the next generation of integrated solutions and services to support this evolving industry. We know our people drive our success. Our colleagues are proud of our company culture and the meaningful role we play in caring for animals. The Zoetis Core Beliefts define the commitments we make to our colleagues, customers and stakeholders every day. They have guided the creation of our award-winning workplace and our proud position as leading partner of choice in animal health.

Virtual Recall is an integral part of Zoetis' continuum of care, and our mission is to empower veterinary practices with cutting-edge technology that improves patient care, practice efficiency, and help their customer relationships and business thrive.

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Diversity, Equity & Inclusion

Connected to our purpose and Core Beliefs, at Zoetis, we lead with inclusion. Our Diversity, Equity & Inclusion (DE&I) focus helps create an environment where each colleague can thrive. Our commitment to DE&I begins with our leadership team of diverse backgrounds, experiences and ethnicities, and it is demonstrated in our support of our colleagues and the animal health industry. We have nine colleague resources groups whose members spread awareness, foster inclusivity and make a positive impact on our business and communities.

Our commitment to advancing Diversity, Equity and Inclusion has earned us recognitions as a 2024 Catalyst Award recipient and a Top 50 Company for Workplace Fairness by Fair360 (formerly DiversityInc). Zoetis has also been named a Best Place to Work for LGBTQ+ Equality, a Best Company for Working Parents, a Top Company for Executive Women, among many others. Learn more here.

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