Cards Analytics Specialist

Engagement details:

• Job Title: Cards Analytics Specialist
• Client: Global Cards & Payments Firm
• End-client: Leading Bank
• Employment type: Initial 12-month contract with strong potential for extension
• Location: Onsite in Doha, Qatar
• Experience level: 7+ years

Role Overview:

Our client, a Global Cards & Payments firm, is engaged with a leading bank in Qatar and is seeking to onboard a Cards Analytics Specialist to strengthen data-driven decision-making across the cards lifecycle, spanning acquisition, activation, spend growth, retention, and profitability.

The role is focused on embedding dedicated analytical expertise within the Cards Product and Portfolio teams to enhance portfolio performance, support strategic initiatives, and drive sustainable commercial outcomes through actionable insights.

Key Responsibilities:

• Portfolio performance reporting & monitoring (~35%)-Build, maintain, and deliver recurring and ad-hoc performance dashboards covering acquisition, activation, spend, ENR (Earning Net Revenue), delinquency, attrition, and profitability metrics across the card portfolio.
• Portfolio diagnostics & segmentation analysis (~25%)-Conduct deep-dive analyses on portfolio segments (by product, channel, customer cohort, vintage) to identify performance drivers, risks, and growth opportunities.
• Campaign measurement & effectiveness analysis (~20%)-Design and execute pre/post campaign analytics including control-group methodology, ROI calculation, and response-rate analysis to measure and optimise marketing and engagement campaigns.
• Data-driven decision support (~15%)-Provide structured analytical support to Cards Product, Portfolio, Marketing, and Risk teams through insight packs, business cases, and scenario analyses that inform strategic and tactical decisions.
• Data quality & automation (~5%)-Identify opportunities to improve data integrity, automate recurring reports, and enhance self-serve analytics capabilities for business users.
• Own and deliver the recurring cards portfolio performance reporting suite (daily/weekly/monthly), ensuring timely, accurate, and insight-rich output that enables the Cards leadership team to track KPIs against targets and take corrective action.
• Diagnose portfolio health by conducting segmentation, cohort, vintage, and trend analyses across the card lifecycle (acquisition → activation → usage → retention → attrition), identifying underperforming segments and recommending targeted interventions
• Design and execute campaign measurement frameworks-including A/B testing structures, control groups, uplift calculations, and ROI analysis-to quantify the impact of card marketing campaigns and provide actionable post-campaign recommendations.
• Develop and maintain interactive dashboards and visualisations (Tableau / Power BI) that enable stakeholders to self-serve on key portfolio metrics, reducing ad-hoc request volume and improving decision speed.

Knowledge and Experience

• 7+ years in cards/portfolio analytics or BI within banking, payments, or fintech
• Strong SQL, advanced Excel (pivot tables, VLOOKUP/INDEX-MATCH, data modelling, macros) and Tableau/Power BI skills required.
• Solid understanding of cards portfolio metrics and P&L (acquisition to profitability, interchange, fees, provisions)
• Exposure to retail banking, lending, or credit risk analytics
• Experience in campaign analytics (segmentation, uplift, ROI)
• Familiarity with card scheme reporting and benchmarking tools
• Strong knowledge of Python/R or SAS
• Exposure to CRM tools and card/core banking systems
• Collaborative approach across Product, Marketing, Risk, and Finance
• Certified Analytics Professional (CAP) & core banking / card management systems (CMS) exposure preferred.