Senior Executive - Brand Management

Role Overview :

We are looking for a proactive and detail-oriented Senior Executive to support the execution and operational health of our Beauty Private Label brands. You will be responsible for the daily maintenance of on-site properties, tracking revenue metrics, coordinating inventory pipelines, and managing flawless system-level execution (such as cart rules and catalog updates). This role is ideal for a data-driven executor who thrives in a fast-paced e-commerce environment and possesses a sharp eye for quality control and cross-functional coordination.

Key Responsibilities :

Revenue Targets & Commercial Growth

• Target Support: Assist in driving daily tasks required to meet the planned yearly revenue targets for Private Label Beauty brands.
• Tactical Execution: Execute operational tasks for brand events and daily site movements to support DRR and market share (%MS) growth.
• SKU Listing: Coordinate the cataloging and system-side setup of new SKU launches to establish quick visibility in new categories.
• Listing Enhancement: Update catalogs, adjust prices, and monitor basic PLA settings to help improve site CTRs.
• Data Compilation: Maintain daily and weekly data trackers meticulously to surface trends for team review and course correction.
• Daily Site Hygiene: Maintain zero-error execution of daily homepage uploads, cart rules, and page curations to eliminate revenue loss.

Homepage Planning & Share of Voice (SOV)

• Sheet Maintenance: Maintain the homepage planning sheet accurately, tracking visibility and actual impressions against planned timelines.
• Data Monitoring: Track daily homepage CTR data and flag any immediate performance drops to the manager.
• Calendar Coordination: Assist in organizing the monthly banner calendar, keeping track of spotlights, launches, and takeovers.
• Visibility Coordination: Coordinate with the site team for regular banner slots and follow up on asset placement.
• Visual QC: Conduct regular, detailed quality checks on the Homepage and CLPs to verify correct pricing, banners, and spots.
• Asset Uploads: Execute the timely and accurate upload of CLP banners, PLAs, and L3 banners onto the backend.

Discount & Margin Management

• Discount Execution: Configure promotional and discount parameters in the system to ensure compliance with yearly discount targets.
• Price Tracking: Track and report competitor Selling Prices (SP) and Dealer Prices (DP) to ensure brand competitiveness.
• Campaign Audits: Check active on-site promotions daily to confirm they match pre-aligned brand discount strategies.
• Spend Logging: Log daily promotional costs and update discount trackers to help flag potential budget overruns.

Supply Chain & Inventory Health

• Inventory Tracking: Monitor stock levels and flag potential OOS or low-inventory situations based on core metrics.
• Inwarding Follow-up: Track new launch inventory pipelines and follow up with SCM to ensure timely warehouse inwarding.
• Promotional Stocking: Calculate and request baseline quantities for normal SKUs, GWPs, and pre-packed combos for BAU and sale days.
• Stock Tracking: Maintain lists of slow-moving and Clear-To-End (CTE) stock to support the team in deploying liquidation discounts.

Special Projects, Training & Channel Management

• Operational Continuity: Cover routine operational tasks for peers during short-term absences to maintain workflow consistency.
• SOP Maintenance: Help update and follow New Joiner SOPs to secure immediate software and system access for new team members.
• Cross-Functional Sync: Coordinate with internal stakeholders (SCM, Retail, Category) to dispatch marketing assets and product details on time.
• Reporting & Documentation: Gather data for quarterly trend decks and monthly insights reports to capture market shifts and portfolio gaps.

Knowledge and Skill/Qualification Requirements :

• Bachelor’s degree with 2–5 years of experience in Marketing, Category, Brand Management.
• E-commerce & Brand Literacy: Deep understanding of online beauty retail, e-commerce metrics (CTR, ROAS, SOV, DRR), and competitive market landscapes.
• Analytical Prowess: Ability to transform daily trackers, revenue data, and inventory reports into actionable commercial strategies.
• Cross-Functional Collaboration: Strong interpersonal skills to seamlessly align with Supply Chain (SCM), Retail, Category, and Central Site teams.
• Operational Excellence: High attention to detail regarding visual merchandising, site quality control, and discount compliance.