Senior Executive - Performance Marketing

Role Overview :

Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI

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Job Descriptio

n :
1. Paid Media Strategy & Execu

• tionPlan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagr
• am).Build full-funnel paid media strategies aligning with marketing and business go
• als.Conduct extensive keyword research and audience segmentation to drive relevant traf

fic.
2. Performance Optimiz

• ationMonitor daily campaign performance against key metrics: CTR, CVR, CPA,
• ROAS.A/B test creatives, ad copies, and audience segments for continuous improve
• ment.Manage campaign budgets and pacing to maximize efficiency and im

pact.
3. Reporting & An

• alysisDeliver campaign performance reports with actionable ins
• ights.Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attrib
• ution.Collaborate with analytics teams to deep-dive into campaign data and improve perfor

mance.
4. Collaboration & Coord

• inationWork closely with creative, product, and category teams to ensure alignment of marketing mes
• saging.Share feedback on creative performance to design and content teams for ongoing impro
• vement.Stay updated on industry trends, platform updates, and best pra

ctices.

Knowledge and Skill / Qualification Requi

• rements :
  1–3 years of experience in performance marketing, specifically managing Google and Meta c
• ampaigns.sProficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ad
• s Manager.Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance me
• asurement.Ability to analyze data, derive insights, and implement optimization s
• trategies.Experience in managing affiliates and strategic partnerships
• is a plus.Strong stakeholder management and ability to work in a fast-paced en