Customer Analytics, CRM and Segment Management Manager

Qualifications

• Bachelor’s degree in Mathematics, Statistics, Physics, Economics, Engineering, or related disciplines,
• Minimum 8 years of experience in data analytics, data modeling, customer analytics, segmentation, CRM, campaign management, loyalty, and segment management,
• Minimum 3 years of proven team leadership and managerial experience,
• Active proficiency in SQL and Python,
• Preferred knowledge and experience in SAS,
• Strong capability to derive insights from big data and transform them into analytical and predictive models,

Competencies & Personal Attributes:

• Passionate about next-generation analytical solutions and emerging technologies; research-oriented,
• Strong commercial acumen and business development perspective with a results-oriented mindset,
• Holistic thinking capability with a proactive approach to close project follow-ups,
• Excellent presentation, reporting, and communication skills, with the ability to effectively engage and address executive/senior management.

Job Description

• Stakeholder Management & Coordination: Act as a bridge between Business Units (especially Sales and Marketing) and IT teams to coordinate projects end-to-end.
• Strategy Development: Formulate the company's customer-centric transformation strategies, identify high-growth customer segments, and execute strategic action plans.
• CRM & Loyalty Programs: Design customer and segment management initiatives; develop and implement segment-specific loyalty and communication strategies.
• Analytical Leadership: Spearhead the development of in-house analytical and CRM solutions; leverage data-driven approaches to optimize and improve business outcomes.
• KPI & Performance Management: Measure and analyze the direct impact of analytical solutions on business results, ensuring effective KPI management.