Digital Analyst

SEARGIN IS HIRING!

We are looking for an experienced professional responsible for end-to-end digital measurement and analytics — from tracking implementation and data collection, through analysis, to actionable business recommendations and dashboarding. The role combines skills of a data analyst, tracking specialist, and data engineer within the digital marketing domain.

Key Responsibilities

• Analyze the effectiveness and profitability of advertising campaigns using Google Analytics 4 (GA4)
• Analyze user behavior and website performance to identify strengths and weaknesses using GA4
• Provide data-driven recommendations for website and conversion optimization
• Configure, maintain, and troubleshoot user behavior tracking in Google Tag Manager (GTM)
• Set up and manage marketing campaign tracking within GTM
• Deliver ad hoc analyses based on business needs using:
• GA4 (including BigQuery export)
• Snowflake (internal data warehouse)
• Design and build end-to-end dashboards in Looker Studio
• Collaborate with marketing, product, and data engineering teams to define KPIs and ensure data quality
• Ensure consistency, reliability, and integrity of tracking and reporting data

Must-Have Requirements

• Strong working knowledge of Google Analytics 4 (GA4)
• Hands-on experience with Google Tag Manager (GTM): tags, triggers, variables, and debugging implementations
• Solid SQL skills
• Experience working with BigQuery and Snowflake
• Proficiency in building dashboards in Looker Studio (end-to-end ownership)
• Senior-level experience with full ownership of analytics and tracking scope
• Ability to translate data into clear business insights and actionable recommendations
• Strong autonomy in delivering ad hoc analyses for various stakeholders
• High attention to data quality and reliability
• Proactivity and ownership mindset

Nice to Have

• Experience with advertising platforms (Google Ads, Meta Ads) and their measurement integrations
• Working knowledge of HTML, JavaScript, and the DOM for GTM debugging
• Scripting skills for automating analyses (e.g., Python)

Contact: [email protected]

Discover the Power of IT Excellence. Apply!

To learn more about Seargin, please visit our web page: www.seargin.com