Product Manager, Growth and Data

Description

Product Manager, Growth and Data

Poznan, Poland

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

About Egnyte

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com .

Our Product Led Growth team focuses on the strategy that the product itself is the primary driver of user acquisition, retention, and expansion. PLG emphasizes making the product so valuable and user-friendly that it attracts, converts, and retains customers organically through its own merits.

What You’ll Do

Growth Strategy & Execution

• Develop and execute comprehensive PLG strategies that drive user acquisition, activation, feature discoverability and adoption, customer retention, and revenue expansion
• Design and optimize user onboarding flows, trial experiences, and conversion funnels
• Identify growth levers within the product and create experiments to maximize their impact
• Partner with engineering, UI/UX, product marketing, marketing operations and data teams to implement growth-focused product initiatives
  
  

Data-Driven Decision Making

• Establish and monitor key growth metrics including feature adoption rates, time-to-value, churn risk/health scores, and expansion revenue
• Conduct deep-dive analysis to understand behavior patterns and ID optimization opportunities
• Design and execute A/B tests and multivariate experiments to validate growth hypotheses
• Create comprehensive dashboards and reporting systems to track PLG performance
• Identify and track key growth metrics with an eye for optimization
  
  

User Experience Optimization

• Reduce friction points in user flows and eliminate barriers to product adoption
• Collaborate with UX/UI teams to create intuitive, self-service experiences
• Implement in-product messaging, tooltips, and guidance systems to improve user success and feature discoverability
  
  

Cross-Functional Collaboration

• Partner with Install Base (IB) marketing and customer success teams to identify expansion opportunities and reduce churn
• Collaborate with engineering to prioritize and deliver growth-focused features
• Coordinate with data science team to develop predictive models for user behavior
• Work closely with other Product Managers to promote key capabilities
  
  

Product Development

• Define product requirements for growth-focused features and enhancements
• Oversee initiative launches, and measure impact on key growth metrics
• Continuously iterate on capabilities based on user feedback and data insights
  
  

Other Expectations

• This position will report to a Manager of Products within the Product organization
• Workplace Expectations: on-site in Poznan (hybrid mode)
  
  

Requirements

YOUR QUALIFICATIONS:

• 5+ years product management experience, with 3+ years focused on growth or PLG initiatives
• Proven track record of driving measurable growth results for a SaaS B2B organization
• Experience with freemium, trial, or self-serve business models
• Strong background in data analysis and experimentation methodologies
  
  

Technical Skills

• Proficiency with analytics tools (Google Analytics, Mixpanel, Big Query, Tableau)
• Experience with A/B testing platforms and statistical analysis
• Proficiency using Microsoft 365 and Google Apps
• Familiarity with HTML and JSON
• Familiarity with Agile product management tools (Jira, Confluence, Productboard)
• Basic understanding of SQL and ability to work with data teams
• Knowledge of marketing automation and customer engagement platforms
  
  

Core Competencies

• Strong analytical mindset with ability to translate data into actionable insights
• Excellent communication skills and ability to influence cross-functional stakeholders across multiple time zones
• Customer-centric approach with deep empathy for user needs and pain points
• Comfort with ambiguity and operating in fast-paced, iterative environments
• Proven Agile skills and ability to coordinate multiple initiatives
  
  

Preferred Qualifications

• Experience with PLG metrics and frameworks:
• AARRR (Acquisition, Activation, Retention, Referral, and Revenue, AKA “Pirate Metrics”)
• Cohort analysis
• LTV/CAC (Customer Lifetime Value to Customer Acquisition Cost )
• Pendo Admin Certified
• Pendo’s Mind-the-Product™ Product Led Course Certified
• Familiarity with Rolling Wave Planning
• Experience with B2B Gamification
• Experience in a company that sells direct and through partners
• Growth enablement through partners

Success Metrics

In This Role, Success Will Be Measured By

• Growth in MAUs and engagement metrics such as increased feature adoption
• Improvement in trial-to-paid conversion rates
• Reduction in time-to-value for new users
• Growth in expansion revenue from existing customers
• Increased NPS scores
• Reduction in churn rates
  
  

Benefits

• Attractive salary package based on skillset
• Your own Egnyte account with lifetime access to 50TB of cloud storage
• MyBenefit: you can choose a MultiSport card or gift cards every month
• In-house English classes
  
  

Equal Opportunity Employment

At Egnyte, we celebrate our unique differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.

Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of [email protected] . Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact [email protected] . To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.