Manager, Product Marketing

About the Role

We are seeking a technology-first Product Marketing Manager to drive domain-level narrative and go-to-market (GTM) execution for our software and digital solutions portfolio in oil & gas. Reporting to the Portfolio Strategy & Narrative Lead, this role focuses on building credible positioning, sharpening differentiation, and translating complex software, data, AI, and domain science into clear, customer-facing value stories that accelerate adoption.

You will work closely with Product Management, Engineering/Science SMEs, Sales, and Brand/Digital to ensure launches and campaigns are execution-ready, proof-based, and consistent with portfolio messaging standards. This role is ideal for a hands-on product marketer who thrives in technical environments and can bring clarity and structure to fast-moving GTM work.

What You’ll Do

Build domain messaging for software & digital solutions

• Create and maintain positioning, messaging, and value propositions for assigned domains and solutions (software systems, workflows, analytics, automation, AI-enabled capabilities).
• Apply established message hierarchies and portfolio anchors to ensure consistency across products, campaigns, and channels.
• Strengthen differentiation using market/customer insights, competitive context, and technical proof points that Sales can defend

Drive Go-To-Market (GTM)  prioritization, readiness, and governance

• Participate in GTM tiering discussions and help document decisions, scope, and success metrics.
• Support readiness gates by ensuring required inputs are delivered (messaging, claims, proof, personas, talk tracks, launch assets).
• Maintain clear GTM documentation to improve alignment across Product, Sales, and Marketing.

Execute domain go-to-market plans (with a digital-first mindset)

• Author domain GTM briefs outlining target audiences, messaging, proof, plays, channels, and measures of success.
• Partner with Brand/Digital, Account Base Marketing, and Marketing Operations teams to activate campaigns across web journeys, digital content, email/nurture, social, webinars/events, and field programs.
• Ensure consistent execution of GTM plans across channels, especially for software launches and release motions.

Support internal Sales training & field readiness (repeatable, scalable enablement)

• Partner with Sales, Product, and domain SMEs to deliver internal readiness training that makes messaging and plays repeatable in the field.
• Lead tiered enablement sessions based on GTM priority.

• Build and maintain enablement materials (slides, talk tracks, FAQs, objection handling, battlecards) and ensure they are available in a single source of truth.
• Contribute to broader internal training initiatives (exec/sales training tracks, webinars/podcast-style enablement) to scale message fluency.

Translate technical capability into customer outcomes (credible + defensible)

• Translate complex software and digital workflows (data, cloud, AI/ML, automation, modeling/simulation) into clear customer value and outcomes.
• Support development of proof assets (case studies, use cases, outcome stories) that show measurable impact.
• Ensure claims are accurate, credible, and usable by Sales; incorporate field feedback to improve clarity and adoption over time.

What Success Looks Like

• Clear, actionable domain GTM briefs that are actively used by marketing and sales teams.
• Launches and campaigns that meet readiness expectations with strong internal alignment and field confidence.
• Consistent messaging and defensible claims across assigned domains.
• Increased Sales confidence, enablement adoption, and repeatable execution of sales plays.

What You Bring (Qualifications)

• 7–10 years of experience in product marketing / solutions marketing / GTM for enterprise software, SaaS, cloud platforms, or digital solutions.
• Oil & gas experience required (upstream preferred): understanding of operator workflows, buyer personas, and how digital solutions create value in E&P.
• Proven ability to translate technical capability into customer value—turning complex concepts into crisp positioning, messaging, and sales-ready narratives.
• Strong writing and storytelling skills; comfortable producing executive-ready GTM briefs, talk tracks, and enablement assets.
• Experience partnering cross-functionally with Product, Engineering/Science, Sales, and Brand/Digital teams in a matrixed environment.
• Highly organized and detail-oriented; comfortable with GTM process, governance, and readiness discipline.

Preferred

• Experience marketing technical, domain-specific software (subsurface, drilling, production, reservoir engineering, or adjacent industrial workflows).
• Familiarity with data/AI-enabled products, analytics platforms, and proof-based storytelling (case studies, quantified outcomes).

We offer: 
Great career and development opportunities
Highly skilled colleagues in a diverse environment
Company health insurance
Competitive pension- and insurance scheme
Beneficial employee stock-purchase plan
Social club with several arrangements throughout the year

We invest in our employees through competitive compensation plans, health benefits, work-life programs, and reward and incentive plans. We have the right people to develop the right technologies and bring innovative solutions to the industry – and we value those people as an unmatched competitive advantage.