Data Visualization Specialist

We presently have an opportunity in the Marketing team for a Data Visualization Specialist.

The purpose of this role is to drive data-informed decision-making across the organization by delivering accurate, impactful data visualizations, supporting advanced analytics initiatives, and providing custom reports aligned with evolving business needs.

Responsibilities:

• Collaborate closely with data analysts to ensure that data is structured, visualized, and interpreted to enable forward-looking insights and strategic planning.
• Promote organizational alignment by establishing a centralized data reporting framework that ensures consistency and accuracy across departments, minimizing discrepancies and supporting shared business objectives.
• Design, develop, and maintain automated reports and dashboards that deliver real-time, reliable insights - minimizing manual reporting efforts and ensuring consistent data usage company-wide.
• Create intuitive, interactive visualizations (e.g., dashboards, charts, graphs) to highlight key metrics and trends, enabling stakeholders to quickly identify performance drivers and make informed decisions.
• Convert complex datasets into meaningful insights, uncovering patterns, trends and opportunities that drive strategic and operational improvements.
• Democratize access to data through user-friendly, self-service tools like Power BI, empowering non-technical users to explore data independently and make data-informed decisions.
• Customize visualizations and reports to address the specific needs of different business units, ensuring each team can monitor the KPIs and metrics most relevant to their objectives and success.

Skills:

• Higher education with a technical or marketing background.
• Advanced knowledge of English.
• Analytical skills : proficiency in data analysis techniques and the ability to transform complex data into meaningful information for decision making.
• Technical skills : proficiency in the use of BI tools and technologies: data warehousing, data modelling, SQL (Structured Query Language) and database management systems; UX/UI for data. Familiarity with data visualization tools such as Power BI, Tableau, Looker, Data Studio or Qlik is a must.
• Data management skills : data extraction, transformation and loading (ETL) processes, data quality assurance and data governance.
• Design and communication & presentation skills : visual hierarchy, layout, spacing; color theory & accessibility (contrast, color-blind safe palettes). BI professionals need to effectively communicate complex data analysis to stakeholders, including non-technical audiences.
• Problem solving and critical thinking : The ability to think critically, identify patterns and develop innovative solutions is highly valuable; able to spot confusing or misleading charts instantly.
• Collaboration skills : gather requirements from stakeholders; iterate based on feedback; translate business needs into visual formats.