Head of Product (Growth & Experience)

About Lebull.pt

Lebull.pt is a licensed and regulated sportsbook and casino operator in Portugal. We are passionate about delivering an exciting, safe, and responsible online gaming experience.

Role Purpose:

Own the end-to-end player experience across app and web, driving improvements in conversion, engagement, and retention. Ensure Lebull's product (iOS, Android, web) becomes a competitive advantage by translating growth insights into product improvements that increase LTV and marketing efficiency.

Core Responsibilities:

Product Ownership:

• Own Lebull's app (iOS & Android) and website experience;


• Define and manage the product roadmap aligned with business and growth priorities;


• Prioritise features based on impact on conversion, retention, and engagement;


• Ensure product features comply with regulatory requirements and responsible gaming standards.

Funnel & Conversion Optimisation:

• Improve key conversion steps: registration, KYC, first deposit;


• Identify friction points and lead initiatives to improve user journey performance;


• Work closely with Marketing to translate data into product improvements.

Retention & Engagement:

• Define and improve retention mechanics (gamification, user journeys, in-app engagement);


• Collaborate with Promo and CRM teams on feature-driven retention strategies;


• Increase user frequency and long-term value (LTV).

Product Strategy & Roadmap:

• Define product priorities based on user data, competitive benchmarking, and market trends;


• Ensure Lebull remains competitive vs leading operators in Portugal.

Cross-Functional Collaboration:

• Work closely with Growth, Brand, Tech, and Country Manager;


• Translate business needs into clear product requirements.

Delivery & Execution:

• Own product backlog and prioritisation;


• Work with tech teams and project managers to ensure timely delivery;


• Ensure features are delivered with clear success metrics.

Key KPIs:

• Conversion rates (registration → deposit);


• App performance (install → activation → deposit);


• Retention and churn;


• User engagement (frequency, session depth);


• Contribution to LTV improvement.

Ideal Profile:

• Experience in product management, growth product, or UX-driven roles;


• Strong understanding of conversion funnels and user behaviour;


• Data-driven, comfortable with analytics and A/B testing;


• Experience with mobile apps and web platforms;


• Ability to translate business goals into product features;


• Experience in betting, gaming, fintech, or high-conversion consumer apps is a plus.

What This Role Is Not:

• Not a project manager;


• Not a technical lead;


• Not purely UX or design.