Menu & Pricing Strategy Manager

Role Overview

We are looking for a commercially driven and analytical Menu & Pricing Manager to lead menu engineering and pricing strategy across markets. This role sits within the marketing function and plays a critical role in shaping the brand’s menu architecture, optimizing profitability, and driving customer value perception.

The role requires a strong balance between data-driven decision making and brand understanding, ensuring that pricing and menu strategies support both business performance and brand positioning.

Key Responsibilities

1. Menu Engineering & Optimization

• Lead menu engineering analysis (sales mix, contribution margins, product performance)
• Identify opportunities to optimize menu structure, product placement, and mix
• Recommend actions to improve profitability, simplify the menu, and enhance customer decision-making
• Support development of core menu, LTOs, and promotional structures from a commercial perspective

2. Pricing Strategy

• Develop and implement pricing strategies across markets in alignment with brand positioning
• Ensure pricing supports both value perception and margin objectives
• Lead pricing frameworks for new product launches (LTOs and core additions)
• Monitor competitor pricing and market trends to ensure competitiveness

3. Menu Architecture & Value Strategy

• Define and evolve menu architecture (premium, core, value tiers)
• Support development of value layers and bundling strategies (meals, combos, upgrades)
• Ensure clear and effective price communication across menus and channels
• Work on upsell and trade-up strategies to drive average check growth

4. Cross-functional Collaboration

• Work closely with marketing, finance, supply chain, and operations teams
• Align on cost inputs, margins, and feasibility for pricing decisions
• Support markets with pricing guidance while allowing local flexibility where needed
• Ensure alignment between product strategy, pricing, and campaign objectives

5. Performance Tracking & Insights

• Monitor pricing performance, menu mix, and profitability metrics
• Analyze impact of pricing changes and promotions
• Provide regular insights and recommendations to improve performance
• Support post-launch evaluations for LTOs and campaigns

Experience & Skills Required

Experience

• 7–10+ years of experience in pricing, revenue management, commercial strategy, or menu engineering
• Strong background in QSR, food service, retail, e-commerce, or consumer-facing businesses with high SKU complexity
• Proven track record of owning pricing strategy and driving measurable impact on revenue and margins
• Experience working across multiple markets / regions with an understanding of localization vs standardization
• Exposure to new product launches (LTOs), promotions, and bundling strategies from a commercial lens
• Experience collaborating closely with finance, marketing, and operations teams on P&L-driven decisions

Skills

• Strong analytical mindset – comfortable working with large datasets, pricing models, and margin analysis
• Expertise in menu engineering, pricing frameworks, elasticity, and promotional effectiveness
• Ability to translate data into clear, actionable business recommendations
• Strong understanding of consumer behavior, value perception, and price psychology
• Commercial acumen with a balance of brand thinking + profitability focus
• Advanced skills in Excel / data tools (Power BI / Tableau is a plus)
• Strong stakeholder management and influencing skills – able to challenge and align senior stakeholders
• Ability to work in a fast-paced, matrix environment with cross-functional complexity

Leadership & Ownership

• Demonstrated ability to own end-to-end initiatives, from analysis to execution and impact tracking
• Comfortable operating with high autonomy while providing clear structure and direction to markets
• Strong problem-solving and decision-making skills under ambiguity