Jr Performance Marketing Specialist – New Grad

Company Description

Papcorns is a mobile app studio committed to developing design-oriented scalable products. Our apps reach more than 10 million people, consistently top-ranked and featured by Apple and Google. We believe companies are just like people and only strive when they have a strong core of principles. Here at Papcorns, we strive to develop cutting-edge AI-powered mobile apps.

We are currently building mobile apps focused on AI, Utilities, Music and Photo & Video categories. This is a full-time hybrid role based in Istanbul, Turkiye, with flexibility for some remote work.

Some Of Your Responsibilities

• Support the day-to-day management of paid user acquisition campaigns across Meta, TikTok, and Google Ads, our three core growth channels.
• Help build and iterate on campaign structures, bidding strategies, creative tests, and audience segments under the guidance of senior team members.
• Assist in the full campaign lifecycle across platforms: setup, budget tracking, and pulling together performance reports.
• Get hands-on with our marketing analytics pipeline;Firebase, AppsFlyer, and Google Analytics to understand how campaign data flows across channels and what it tells us.
• Run A/B tests on creatives, audiences, and bidding strategies; document what works on which platform and why.
• Collaborate with product managers, creative, and data teams to connect campaign activity with in-app events and business goals.
• Turn cross-channel campaign data into clear, actionable insights and share them with the team.
  
  

What We Look For

• Bachelor's Degree in a related field (recent graduates welcome).
• Foundational understanding of digital performance marketing and how paid acquisition works across platforms like Meta, TikTok, and Google through coursework, internships, personal projects, or certifications.
• Familiarity with mobile apps as a product category, and genuine curiosity about user acquisition and growth.
• Comfort with numbers and analytical thinking; you enjoy digging into data to find the "why".
• Exposure to tools like Firebase, AppsFlyer, or Google Analytics is a plus but we're happy to teach you.
• Platform certifications (Meta Blueprint, TikTok Academy, Google Ads) are a strong plus.
• Strong communication skills in English and Turkish.
• Eagerness to learn fast, ask questions, and take ownership of your growth.
  
  

What's in it for you?

• Competitive Salary
• Optional Work From Home Opportunity 3 Days a Week
• Meal & Commute Compensation
• Private Health Insurance
• Birthday Leave
• Access to Online Courses
• Tech Gear
  
  

What's it like to work at Papcorns?

• Be part of a passionate and driven team where everyone's ideas are valued.
• Work on products used by millions of people around the world.
• Access to various learning & development opportunities.
  
  

What does the recruitment process look like?

• Application Review: We will carefully review your CV to evaluate your accomplishments and qualifications.
• Interview: A 30-minute Google Meet interview with our co-founders to discuss your experience, expectations, and potential synergies.
• Case Study: A practical project relevant to Google Ads performance marketing to demonstrate your proficiency.
• Technical Meeting: An in-depth Google Meet session with our team lead focused on Google Ads strategy, campaign structure, and analytics.
• Final Decision: Within a few days, we will inform you of our decision.