Head of Growth (Paid Traffic, DTC)

Head of CRO (Paid Traffic, DTC)

About the Role

We’re hiring a hands‑on CRO specialist to own conversion across paid traffic funnels in a DTC environment. You’ll be the one who finds bottlenecks, designs smart experiments, and builds scalable systems that turn traffic into profit.

Responsibilities

• Lead CRO strategy and execution across paid funnels: prelanders, advertorials, PDPs, cart, checkout, upsells.
• Run A/B and multivariate tests on pricing, offers, bundles, subscriptions, and upsells.
• Diagnose root causes by separating traffic, page, offer, checkout, and tracking issues.
• QA every change before scaling.
• Use heatmaps, session recordings, and funnel data to generate actionable insights.
• Build reusable systems: SOPs, checklists, naming conventions, documentation, postmortems.
• Collaborate with founders, marketers, designers, developers, and media buyers to deliver measurable wins.

Requirements

• Proven CRO experience in paid traffic funnels, ideally in DTC e‑commerce.
• Real examples of successful work across prelanders, advertorials, PDPs, pricing tests, checkout flows, upsells.
• Strong understanding of performance marketing and how traffic, creative, landing experience, and offers interact.
• Ability to explain what you changed, why, how you tested it, and what impact it had.
• Systems mindset: turning repeated work into frameworks and SOPs.
• Analytical approach, comfortable with messy real‑world data.
• Curiosity about agentic coding and AI tools that speed up research and iteration.
• Strong UX/UI judgment.

KPIs

• Incremental revenue and profit lift.
• Contribution margin improvement.
• Average order value.
• Upsell and post‑purchase take rate.
• Speed from idea to clean test launch.

Tools & Environment

• Shopify.
• Paid traffic performance data.
• Heatmaps, analytics, attribution tools.
• AI and agentic coding workflows.