Senior UX Designer (Mobile Games)

Senior UX Designer (Mobile Games)

Who We Are

Unico Studio is a Silicon Valley–based global mobile game studio and publisher, best known for the Brain Test franchise with over 1.5B+ downloads.

Responsibilities

• Designing end-to-end player experience (UX) for hybrid casual games

• Creating the UX structure for core gameplay loops, progression, and meta-systems

• Designing experiences focused on onboarding, tutorials, level flow, and retention

• Managing wireframe, user flow, prototype, and interaction design processes

• Working with UI/Art and Product teams to translate UX into visuals

• Analyzing player behavior to identify friction points

• Iterating based on data (retention, FTUE, funnel, drop-off) and user feedback

• Creating experience structures according to different segments (payer / non-payer / ad-driven)

• Contributing to A/B testing processes and interpreting results

Required Qualifications

• At least 5+ years of UX experience (especially in the mobile game sector)

• Strong experience in hybrid casual/casual game UX (mandatory)

• Deep knowledge of core loop, meta-design, and retention mechanics

• Strong intuition regarding player psychology and behavior

• Data-driven decision-making approach

• Advanced proficiency in prototyping tools, especially Figma

• Ability to design simple, understandable, and frictionless experiences

• Proficiency in concepts such as funnel, FTUE, session design, and difficulty pacing

• Ability to work closely with cross-functional teams (Product, Design, Dev)

• Experience in LiveOps and event UX design

• Monetization UX (IAP/Ads) experience

• Experience in UX writing or microcopying

AI Skills

• Experience using tools such as ChatGPT, Midjourney, and Stable Diffusion in UX processes

• Generating rapid user flow, wireframes, and UX ideas with AI

• Proficiency in prompt writing and iteration processes

• Generating user scenarios, personas, and edge cases with AI

• Using AI in UX research processes (survey, insight extraction, clustering, etc.)

• Using AI to generate microcopying and create A/B test variations

What We Offer

• A continuous learning environment with mentorship, coaching, and growth opportunities

• Opportunities to attend industry conferences, game expos, and training events

• Dynamic team activities and a creative studio culture

• Offices in Istanbul, Ankara, and San Francisco, with a fully remote work option

• Supplementary health insurance package

• The chance to contribute to creative, innovative, and high-impact game projects

Join Unico Studio and be part of a team that creates immersive and innovative game experiences!