Associate Product Manager

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

Times Prime is India’s first digital lifestyle membership for premium content and exclusive member-benefits (https://www.timesprime.com/)

Members get exclusive access to 25+ subscriptions and 40+ curated benefits from leading brands across Entertainment, Shopping, Essentials, Health & Fitness, Content, Dining, Travel, and a lot more.

Times Prime members also get VIP access to Exclusive premiers, Concerts, Stand Up Shows etc.

30+ leading players have partnered with Times Prime for customer gratification, acquisition, and other endeavors. Our clients include CitiBank, HDFC, Kotak Mahindra, IDFC First, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra and many more.

About the Role

We are seeking a strategic and results-driven Associate Product Manager. In this role, you will own the vision, strategy, and roadmap for products that enable data-driven decision-making, measure and optimize communication channel performance, and build tools that provide insights to improve the comms platform offerings for our users. The ideal candidate has a strong background in product management, data analytics, and communications and excels at translating business needs into impactful solutions.

Work Responsibilities

● Prioritize product features and capabilities based on business value, feasibility, and user needs.

● Collaborate with engineering, design, and analytics teams to deliver solutions on time and within scope.

● Monitor product performance post-launch and iterate based on user feedback and analytics.

● Align product initiatives with business objectives, ensuring a clear focus on driving outcomes like audience engagement, message and channel effectiveness, and operational efficiency.

● Stay informed about industry trends in communications, data, and analytics to identify innovation opportunities.

● Partner with Marketing, Operations, Product and Support teams, Executives, and Data scientists to understand their needs and translate them into product requirements.

● Act as the voice of the customer, ensuring the delivered solutions address key pain points and objectives.

● Define success metrics and KPIs for communications analytics products.

● Regularly report on product outcomes and communicate results to stakeholders.

Skills, Experience & Expertise

● Knowledge of Marketing automation tools, CRM systems, or audience segmentation strategies is a plus.

● A proactive, self-driven mindset, with the ability to work independently and in a team environment.

● Experience of working in a matrixed environment.

● Strong hypothesis building and problem solving skills. Is comfortable getting their hands dirty with large amounts of data and running independent analysis.

Minimum Qualification Required

● 1-4 years of experience in a Product role.

● Bachelor’s/ master’s degree.

● Demonstrated success in delivering data-driven products or solutions.

● Strong hypothesis building and problem solving skills. Is comfortable getting their hands dirty with large amounts of data and running independent analysis.

● Grit, drive and a strong feeling of ownership coupled with collaboration.