Product Manager

Founded in the 1950s, Farmasi is Turkey’s leading manufacturer and seller in the categories of color cosmetics, skin and personal care, household cleaning products, and food supplements.

With exports to 125 countries and operations in 57 countries, Farmasi is the 11th largest Direct Sales Company in the world.

We are looking for a Product Manager to join our Marketing Department at our Headquarters located in Istanbul / Çekmeköy.

Responsibilities:

• Lead end-to-end product management processes with a strong focus on product development
• Generate innovative product ideas based on market insights and consumer needs, and drive execution
• Work closely with R&D, Product Development, and cross-functional teams throughout the entire product lifecycle
• Own and manage all product elements including formulation brief, packaging, design, content, and positioning
• Take an active role in new product development projects, from concept to launch
• Define product strategies aligned with local and global brand objectives
• Analyze market trends, category dynamics, consumer behavior, and competitor activities
• Manage pricing strategy, profitability, and product performance
• Monitor and manage marketing budgets effectively
• Identify product gaps and growth opportunities, and develop actionable strategies
• Adapt quickly to changing market conditions and drive agile decision-making

Qualifications:

• Bachelor’s degree in Food Engineering, Business Administration, or a related field
• Minimum 5 years of experience in Product Management and/or Product Development within FMCG or cosmetics industries
• Strong experience in new product development processes
• Advanced level of English (both written and spoken)
• Proficiency in MS Office applications (especially Excel and PowerPoint)
• Strong analytical thinking and problem-solving skills
• Ability to manage multiple projects and work under pressure
• Proactive, detail-oriented, and results-oriented mindset
• Strong communication and stakeholder management skills
• Ability to interpret data (market research, sales, cost analysis) and translate insights into strategic actions