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Job Title: Product Analyst
Department: Product
Reporting to: Director of Product
Location: Hybrid / HQ / Remote
Role Purpose
Role Purpose and Key Responsibilities:
We are looking for a Product Analyst to turn product data into clear insights and opportunities, helping our teams build better products and drive measurable commercial impact
The Right Person Will Be
Product Performance & Insight
Department: Product
Reporting to: Director of Product
Location: Hybrid / HQ / Remote
Role Purpose
Role Purpose and Key Responsibilities:
We are looking for a Product Analyst to turn product data into clear insights and opportunities, helping our teams build better products and drive measurable commercial impact
The Right Person Will Be
- Curious and proactive — finds opportunities and spots trends rather than just answers questions
- Comfortable challenging PM thinking with data
- Strong communicator — can simplify complex analysis and deliver to the Product team along with stakeholders
- Outcome-focused — cares about impact, not just reporting
- Data driven to lead product decisions across Sports, Gaming and Core journeys
- Provide clear visibility on product performance, customer behaviour and opportunity areas
- Enable Product Managers to move from opinion-led → evidence-led prioritisation
Product Performance & Insight
- Own product performance tracking across key journeys (e.g. acquisition, onboarding, early player lifecycle funnel analysis, betting, retention and payments)
- Analyse feature adoption, engagement and commercial impact post-release
- Identify friction points, drop-offs and optimisation opportunities
- Be curious, look for hidden trends and opportunities that the PMs should be aware of and capitalise on
- Work with the research team to build out customer insight with real data and validation
- Build and maintain funnel analysis (e.g. registration → deposit → bet → repeat)
- Segment users (new vs returning, high value, behavioural cohorts)
- Quantify revenue or relevant KPI impact of product changes
- Support A/B testing and experimentation design
- Measure impact of tests and feature releases
- Partner with PMs to prioritise high-impact opportunities
- Build dashboards for PMs and leadership (self-serve where possible)
- Create weekly/monthly insight packs per domain
- Translate data into clear, actionable recommendations
- Work directly with PMs, Designers and Tech Leads
- Shape hypotheses and define success metrics pre-build
- Embed into product squads where needed
- Clear visibility of product performance by domain
- Regular identification of measurable optimisation opportunities
- Evidence-based prioritisation across roadmaps
- Increased feature adoption, conversion and retention
- Stronger post-release accountability
- Strong SQL (or equivalent) and data manipulation skills
- Experience with product analytics tools
- Experience building dashboards (e.g. Tableau, Looker, Power BI)
- Strong commercial mindset — understands revenue drivers, not just metrics
- Ability to translate data into clear product recommendations
- Experience working closely with Product teams
- A domain expert would be preferred with experience in the Betting and Gaming industry and an excellent understanding of its customers
- Comfortable operating in a hands-on delivery role, managing both strategy and execution
- Excellent stakeholder management and communication skills
- Experience working within Agile development environments
Key Skills
Ranked by relevance
tableau
looker
sql
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Login to Apply
- Posted
- Apr 23, 2026
- Type
- Full-time
- Level
- Not Applicable
- Location
- Dundalk
- Company
- BOYLE Sports
Industries
Gambling Facilities
Casinos
Categories
Research
Analyst
Information Technology
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3 roles aligned with this opportunity
View Job Details
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2026-06-18
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View Job Details
Related
Business Analyst
2026-06-19
Full-time
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View Job Details
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Agile Coach
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