Data Analyst

🌍 Freelance Marketing Data Analyst - For our client

As a Freelance Marketing Data Analyst, you will play a key role within your cluster, working closely with other performance analysts across Run & Change activities. You will help build a strong performance-driven culture, enabling smarter decisions through data, insights and continuous improvement.

🔍 Your role

• Facilitate strategic and operational decision-making by analyzing campaign performance and delivering clear, actionable insights
• Develop, maintain and improve dashboards, reports and KPIs to measure campaign effectiveness, customer behavior and market trends
• Identify optimization opportunities and recommend data-driven solutions to improve customer experience, conversion rates and revenue growth
• Translate complex data into meaningful stories that support business and marketing decisions
• Document methodologies, tools and processes
• Support, train and guide users in analyzing marketing and communication performance
• Actively contribute to building a strong performance culture within your cluster

🎯 Your background

• At least 3 years of experience in measuring the performance of marketing and communication initiatives
• Strong knowledge of marketing performance KPIs, marketing funnels and conversion funnels
• Experience with at least one data visualization tool: Tableau and/or Power BI
• Knowledge of tools such as Adobe Analytics, SemRush and Sprinklr
• Strong command of SQL and SAS
• Excellent mastery of Excel
• Good knowledge of French and passive Dutch / or good knowledge in Dutch and passive French.

🎁 What we offer

• An exciting role in a data-driven, performance-focused environment
• Real impact on business decisions and performance culture
• Hybrid working model: 2-3 days onsite per week
• Competitive salary package aligned with experience and market standards
• Continuous learning and development opportunities
• A collaborative, supportive and dynamic working culture

📩 Interested? Apply now and help shape a data-driven future for marketing and communication performance.