Head of E-commerce

Kenvue Is Currently Recruiting For A:

Head of E-commerce

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role Reports To:

Managing Director, Turkey & CIS

Location:

Europe/Middle East/Africa, Turkey, Istanbul, Istanbul

Work Location:

Hybrid

What You Will Do

Kenvue is currently recruiting for:

Head of eCommerce

This position reports to the Managing Director, Turkey and CIS and is based in Istanbul, Turkey

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future and yours.

What You Will Do

Key Responsibilities

Online Strategy Lead

• Develop and implement Turkey eCommerce strategy & Lead Kenvue eCommerce business profitably across Turkey. Achieve Net sales, GP, Digital shelf.
• Drive profitable growth eCommerce P&L (net sales, Gross Profit), Pure players, Q-commerce and Omnichannel
• Develop search strategy, keyword & taxonomy definitions by market by brand.
• Leverage full funnel paid media recommendations for stronger holistic impact by sub channels Pure players, B&C, Q-Commerce and ePharmacy.
• Establish behavioural activation strategies and plans that change/drive online shopper habits in the marketplace with top customers.
• Evolve eCommerce customer development strategy through winning customer JBPs in collaboration with eCom squad& commercial heads.
• Elevate market share for spike brands, Ogx, LPM, Listerine, Neutrogena & Johnson Baby
• Leverage best in class T digital shelf execution excellence & achieve digital shelf score targets Availability – Content – Search – Rating & Reviews
• Establish online activity in relation to traffic acquisition, sales, conversion and A/B testing and reporting
• Drive retail media performance & optimization KPIs like ROAS / SOS / NTB / CPC / CPM, monthly budget spend, targets & performance externally & internally.
  
  

Innovation & Capabilities

• Lead organizational digital transformation through center of excellence cross functional learning programs
• Develop eCom organizational capabilities through learning & engagement program.
• Think creatively, research market to discover innovation and new trends to win in eCommerce
• Experimenting innovative ways to drive world class eCommerce innovation within AI & social commerce.
• Develop key market insights internally & externally to help eCommerce squad taking right decision
• Drive ongoing optimization of processes and ways of working by monitoring performance and providing feedback
  
  

Required Qualifications

What we are looking for

• Min +6 Years eCommerce experience & +10 Years FMCG experience in multinational company
• Strong experience of digital commerce is a must with a proven track record of media insights creation
• Solid leadership & strategic thinking
• Bachelor’s degree in eCommerce, digital marketing, or any related degree. MBA from a reputable school would be preferred.
• Highly digital eCommerce driven mindset with experience in identifying target audiences and devising communications campaigns that engage, inform and motivate.
• Solid knowledge of retail & digital media applications
• Strong digital, analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing, measurement & eCommerce
• Ability to work within a diverse (culturally, functionally & geographically) environment.
• Communication Skills – Strong written and oral communication skills and presentation skills
• At ease dealing with complexity and ambiguity
• Collaborative team player, with strong influencing and negotiation skills
  
  

What’s In It For You

• Competitive market related Salary.
• Competitive Benefit Package*
• Learning & Development Opportunities
• Employee Resource Groups
• Exposure to multi-national company and SME’s in various fields of expertise
• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
  
  

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.