Trade Marketing Manager - Oman

About Us

MMI Oman, a subsidiary of the Emirates Group, is one of the region’s leading beverage importers and retail operators, offering a world-class portfolio of premium wines, spirits, and beers sourced from across the globe. With a strong presence across Oman, we operate modern retail stores, deliver exceptional customer service, and ensure strict compliance with all local regulations.

Job Purpose

The Trade Marketing Manager is responsible for developing and executing trade-focused marketing strategies that drive brand visibility, product availability, and sales performance across all retail and distribution channels. This role acts as the key link between marketing and sales, ensuring that brand initiatives are effectively translated into trade programs tailored to specific channels, and customer segments. The Trade Marketing Manager leverages market insights, consumer behavior, and sales data to optimize trade promotions, improve execution, and support the achievement of commercial objectives.

Key Responsibilities

• Develop and execute trade marketing plans aligned with brand and sales strategies to drive visibility, availability, and sell-out at customer level.
• Customize national marketing initiatives to suit regional or channel-specific needs and ensure successful execution in the trade environment.
• Identify key growth opportunities and develop targeted programs to capture share.
• Design and implement promotions, displays, and campaigns to enhance brand presence and stimulate consumer demand.
• Collaborate with sales teams to tailor trade promotions by channel, customer, or region to maximize ROI and drive volume uplift.
• Monitor competitor activity in the trade and adjust plans accordingly to maintain a competitive edge.
• Track and evaluate trade marketing activities using KPIs such as ROI, sell-out growth, market share, and POS compliance.

Required Experience, Skills & Qualification

• Minimum 3 years' experience in marketing or trade marketing
• Degree in Marketing, Business or related field
• Strong coordination and communication skills
• Willing to travel locally within Oman

Desirable Skills

• Work experience in the Gulf

Why Join Us?

Join MMI Oman to be part of a respected market leader with a strong reputation for compliance, service excellence, and operational efficiency. We offer a supportive, growth-focused environment where you can develop your skills, work with a premium global portfolio, and contribute to a high-performing team that values integrity, teamwork, and continuous improvement.

How to apply

Click ‘Apply’ to join our team.