Product Owner

We're looking for an experienced Product Owner to join SERPA Media Group. In this role, you'll own the product vision and roadmap for our iGaming affiliate products, translating business goals into actionable user stories and driving development from concept to launch. You'll be the bridge between stakeholders, designer, and engineering to deliver products that delight users and drive revenue.

What You'll Do

• Define and communicate the product vision, strategy, and roadmap for our iGaming affiliate platforms in close collaboration with leadership.
• Own and prioritize the product backlog, writing clear user stories and acceptance criteria that guide the development team.
• Conduct market research, competitor analysis, and user interviews to identify opportunities and validate product ideas in the iGaming space.
• Collaborate daily with designer, developers, BizDev and CEO to ensure features are delivered on time and meet quality standards.
• Analyze product metrics and KPIs (conversion rates, user engagement, retention) to make data-driven decisions and iterate on features.
• Facilitate sprint planning, reviews, and retrospectives, ensuring the team maintains a healthy velocity and continuous improvement mindset.
• Work with marketing and SEO teams to align product features with acquisition and retention strategies across casino and sports betting verticals.
• Present product updates, results, and strategic recommendations to stakeholders and leadership.

What We're Looking For

• 3+ years of experience as a Product Owner, Product Manager, or similar role, ideally in iGaming, affiliate marketing, or digital media.
• Strong understanding of Agile/Scrum methodologies with hands-on experience managing product backlogs and sprint cycles.
• Excellent analytical skills with the ability to interpret data from tools like Google Analytics, Looker Studio, or similar platforms.
• Outstanding communication and stakeholder management skills — able to align diverse teams around a shared vision.
• Experience creating wireframes, user flows, and product specs using tools like Figma, Jira, or Confluence.
• A user-centric mindset with a passion for building products that solve real problems and deliver measurable impact.
• Ability to thrive in a fast-paced, dynamic environment where priorities can shift quickly.

Nice to Have

• Experience in the iGaming or online gambling industry, with knowledge of affiliate networks, player acquisition, and retention strategies.
• Technical background or familiarity with web technologies (HTML, CSS, JavaScript, APIs) to communicate effectively with developers.
• Experience with A/B testing frameworks and conversion rate optimization (CRO) methodologies.
• Understanding of SEO principles and how product decisions impact organic search performance.
• Familiarity with regulatory requirements in the EU iGaming market (MGA, UKGC, etc.).

What We Offer

• Competitive salary starting from 2500 EUR
• Performance bonuses
• Flexible hybrid work arrangements
• Daily paid lunch at the office
• Paid birthday day off
• Monthly yoga sessions
• Paid conferences and workshops
• Modern office in Riga city center
• Fast-paced growth opportunities
• Collaborative and innovative team culture