Digital Marketing Specialist

Employment Type: Full time

Location: Lagos

Responsibilities

Digital Marketing (60% of Role):

SEO & SEM: Implement and optimize on-page and off-page SEO strategies to improve organic search rankings. Manage and monitor paid campaigns (Google Ads, Facebook Ads, etc.).

Content Creation: Collaborate with content writers, graphic designers, and other team members to create compelling marketing content for blogs, social media, and email campaigns.

Social Media Management: Develop and execute social media strategies to engage followers, grow online communities, and increase brand visibility.

Email Marketing: Design and manage email campaigns using platforms like Mailchimp, HubSpot, or other marketing automation tools.

Analytics & Reporting: Track performance metrics using Google Analytics, SEMrush, and other tools. Generate reports and provide insights for optimizing future campaigns.

Marketing Automation: Implement and manage marketing automation workflows to nurture leads and convert prospects.

Technical Support & Website Management (40% of Role):

Website Management: Oversee website updates, maintenance, and content management using platforms like WordPress, Shopify, or similar CMS tools.

Troubleshooting & Issue Resolution: Provide technical support for website-related issues, including fixing broken links, resolving server errors, and addressing plugin issues.

UX/UI Improvements: Collaborate with web developers and designers to enhance the website’s user experience, navigation, and overall functionality.

Website Optimization: Ensure the website is optimized for speed, mobile responsiveness, and SEO best practices. Conduct regular performance audits.

Basic HTML/CSS: Edit web pages, create landing pages, and update content using basic HTML/CSS coding skills

Security & Backup: Ensure website security measures are up to date and perform regular backups to safeguard content and data.

Qualifications

Education: Bachelor’s Degree in Marketing, Information Technology, Web Development, or a related field.

Experience: 3+ years of experience in digital marketing, with a focus on SEO, SEM, content marketing, and website management.

Technical Skills

Strong proficiency in WordPress, Shopify, or similar CMS platforms.

Familiarity with HTML/CSS for basic web editing.

Experience with SEO tools (Ahrefs, SEMrush, Moz) and Google Analytics.

Understanding of CRM and email marketing tools (HubSpot, Mailchimp).

Knowledge of website optimization techniques and best practices.

Certifications: Google Ads, Google Analytics, HubSpot, or other relevant certifications are a plus.

Key Competencies

Analytical Thinking: Ability to analyze data and metrics to assess campaign effectiveness and troubleshoot technical issues.

Creative Problem Solving: Strong skills in both creative digital strategies and technical issue resolution.

Communication: Excellent written and verbal communication skills to collaborate with both marketing and technical teams.

Project Management: Ability to manage multiple projects, campaigns, and website updates with attention to detail and deadlines.

Adaptability: Stay current with industry trends, digital marketing tools, and new technology developments.

Application Closing Date

31st December, 2024.

How to Apply

Interested and qualified candidates should send their CV to: [email protected] using the job title and location as the subject of the mail.