Digital Marketing supervisor

Job Summary

We are seeking a results-driven Digital Marketing Supervisor to lead and oversee the execution of digital marketing campaigns across multiple channels. This role is responsible for supervising a team, managing day-to-day campaign operations, analyzing performance, and ensuring alignment with overall marketing objectives. The ideal candidate combines hands-on digital marketing expertise with leadership, strategic thinking, and analytical capabilities to drive growth and engagement.

Key Responsibilities

• Campaign Planning & Execution:
• Supervise the creation, implementation, and optimization of digital marketing campaigns across channels such as social media, email, search, display, and paid advertising.
• Ensure campaigns are aligned with brand guidelines, messaging, and business objectives.
• Coordinate with content, design, and analytics teams to deliver high-quality campaigns on time.
• Team Leadership & Development:
• Lead, mentor, and manage a team of digital marketing specialists or coordinators.
• Assign tasks, monitor progress, and provide feedback to ensure team performance and professional growth.
• Foster a collaborative and innovative team environment.
• Analytics & Performance Management:
• Track, analyze, and report on key digital marketing metrics (traffic, engagement, conversion, ROI).
• Identify areas for optimization and recommend data-driven improvements.
• Present performance insights and campaign recommendations to senior management.
• Strategy Support:
• Collaborate with the marketing manager to develop and refine digital strategies.
• Stay current with industry trends, digital tools, and emerging platforms.
• Support the implementation of SEO, SEM, social media, and email marketing strategies.
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in digital marketing, with at least 1–2 years in a supervisory role.
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, Google Analytics, SEO tools, email marketing platforms).
• Strong leadership, communication, and project management skills.
• Data-driven mindset with the ability to translate analytics into actionable insights.
  
  

Key Competencies

• Leadership and team management skills.
• Strategic thinking with a focus on results and ROI.
• Strong organizational and multitasking abilities.
• Up-to-date knowledge of digital marketing trends, tools, and best practices.
• Problem-solving and decision-making skills.
  
  

What We Offer

• Competitive salary and benefits package.
• Opportunity to lead a high-performing digital marketing team.
• Collaborative and innovative work culture.
• Professional development and career advancement opportunities.