Regional Brand Manager (Brazil)

About BingX

• A leading crypto exchange since 2018
• With 20 million registered users worldwide
• Official crypto exchange partner of Chelsea FC
• User-First, reliable, innovative, and diversified
• List over 1,000 spot trading pairs
• Offer over 300 futures trading pairs
• Integrate with over 80 public chain ecosystems
• Rank top on CoinMarketCap and CoinGecko
• TradingView's Best Crypto Exchange for 2021, 2022 & 2023
• A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities

1. Brand Strategy

• Craft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty.
• Ensure brand localization resources and strategies effectively support regional priorities.

2. PR & Communications

• Build and strengthen brand visibility and competitiveness across mainstream and crypto media.
• Manage regional PR initiatives to establish and maintain a strong, positive brand image.
• Collaborate with global and local teams on messaging consistency and spokesperson activities.

3. Brand Marketing

• Plan and execute digital marketing campaigns tailored to regional audiences.
• Drive brand awareness, engagement, and conversion through innovative, data-driven approaches.
• Monitor and analyze campaign performance to optimize results and ROI.

4. Glocalisation

• Localize and amplify global marketing campaigns, sponsorships, and events for regional relevance.
• Collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights.
• Strengthen regional brand impact through creative adaptation of global initiatives.

5. Social Media

• Lead or coordinate regional social media planning and content execution.
• Enhance audience engagement and strengthen the brand's community presence.
• Support social listening and performance tracking to refine content strategy.

6. Cross-Functional Collaboration

• Work closely with local BD and operations teams to align marketing priorities.
• Support key launches, events, and partnership initiatives within the region.

Requirements

• 5+ years of experience in PR, Branding or Marketing, preferably within the fintech, crypto, or Web3 industry.
• Proven experience in developing and executing successful brand strategies and campaigns.
• Strong understanding of local audience, trends and market dynamics in the region.
• Ability to manage multiple projects with good collaborations, and work effectively in a fast-paced environment.
• English as the working language and additional local language(s) preferred.

Working at BingX

• Join an international and diversified team
• Great career development in a fast-growing company
• Be part of the future of finance technology and achieve meaningful goals
• Competitive market salary and fully remote/work-from-home flexibility
• Flexibility to observe your local holiday calendar, alongside additional benefits