Digital Insights and Performance Manager

The Digital team at An Post is undergoing a bold transformation—moving beyond traditional web delivery to an AI-enabled, app-first future. 

Reporting to the Head of Digital Performance, this role sits at the heart of a team that has delivered measurable impact across customer experience, digital engagement and commercial performance. The Digital Insights & Performance Manager will play a pivotal role in shaping how we understand and optimise these journeys, turning data into decisions and decisions into better outcomes for our customers

This role fuels digital acceleration and transforms customer experience by unlocking the power of digital intelligence and embedding performance tools that empower the An Post Digital team to deliver at scale

 

The principal responsibilities associated with this role include, but are not limited to the following:

• Manage the insights strategy for An Post to drive higher levels of digital performance and digital acceleration. 
• Lead, develop & execute the digital analytics strategy and requirements for the business, evangelising data analytics across marketing and product teams.
• Manage the development of comprehensive Key Performance Indicators (KPI) and Objectives & Key Results (OKR) reporting frameworks to identify and capitalise on opportunities within customer journeys.
• Develop AI agent-driven and CoPilot reporting interfaces for Marketing, Product and CX teams.
• Oversee the digital performance tech stack, ensuring alignment with strategic goals and future scalability. Enable self-service access to insights tools across teams.
• Utilise digital analytics tools to conduct analysis and generate recommendations for optimising website conversion rates and enhancing customer experience.
• Support a data-driven approach to UX/UI reviews and updates, ensuring that decisions are based on robust analytics and user insights
• Support the evolution of the Google Analytics (GA4) ecosystem and its integration with enterprise tools. Contribute to the enablement of self-service insight tools across teams.
• Assist the analytics agency in agile ways of working, for tag management and insights gathering, and find ways to improve operational efficiency
• Contribute to continuous improvements for data and insights, ensuring the application of new and emerging technologies 
• Provide additional oversight on the analytics setup and reporting on key digital transformation projects along with assessing the performance of key digital transformation projects
• Demonstrate An Post Values and behaviours in day to day work and interactions.