Website Specialist / Manager

OVERVIEW

My client, a forward-thinking and innovative organisation, is seeking a Digital Platform Manager to take ownership of their online presence. This critical role will focus on optimising the company’s websites, driving organic growth, enhancing user experiences and ensuring the technical health of their digital platforms. The ideal candidate will bring expertise in SEO, website management and digital optimisation.

CORE RESPONSIBILITIES

Digital Platform Management

• Manage the daily operations of the company’s websites, ensuring optimal functionality, accuracy and uptime.
• Continuously monitor site performance metrics such as speed, mobile responsiveness and usability, ensuring modern standards are upheld.
• Implement updates to enhance compatibility, performance and user experience.

Search Engine Optimisation (SEO)

• Design and execute robust SEO strategies to improve search rankings and drive organic traffic growth.
• Partner with an external SEO agency to ensure performance targets are met and maintain ongoing improvements in search visibility.
• Perform keyword research and optimise on-page elements (meta tags, headers, alt texts etc.) to align with SEO best practices.
• Monitor and evaluate SEO performance using tools such as Google Analytics, Search Console, SEMrush or Ahrefs.
• Implement advanced SEO techniques including structured data and schema markup to enhance visibility.

Content Development & Maintenance

• Oversee website updates and content management via the CMS platform.
• Collaborate with marketing and content teams to ensure campaigns, promotions and updates are effectively reflected online.
• Optimise website content for both user experience and SEO requirements.
• Edit and adapt design assets to localise content for specific audiences.

Technical Troubleshooting

• Diagnose and resolve website errors including design and performance issues.
• Implement and upload new modules or features when required to maintain a cutting-edge website experience.

Collaboration & Stakeholder Engagement

• Partner with internal teams across marketing, sales and design to align website functionality and content with business goals.
• Act as a technical resource, providing training and support for internal users.
• Coordinate with external freelancers or agencies on specialised projects or technical developments.

KEY QUALIFICATIONS

Essential Skills & Experience

• A minimum of 3 years’ experience in website management with a focus on SEO and optimisation.
• Strong proficiency in CMS platforms (e.g., WordPress, Drupal or Joomla).
• Knowledge of HTML, CSS and basic JavaScript for implementing website updates.
• Demonstrated expertise in SEO practices and tools including Google Analytics, Google Search Console and SEMrush.
• Experience optimising website performance, ensuring fast load times and mobile responsiveness.
• Familiarity with web security protocols and best practices.
• Excellent communication skills and the ability to work collaboratively across departments.

Desirable Skills

• A working knowledge of UX/UI principles to improve website usability.
• Experience with eCommerce platforms like Shopify or Magento.
• Familiarity with web frameworks such as PHP or React.
• Hands-on experience with A/B testing or other website optimisation strategies.
• An understanding of GDPR and compliance in web-related matters.

WHY JOIN MY CLIENT?

• Competitive salary with a comprehensive benefits package.
• Flexible hybrid working model.
• A dynamic collaborative team environment with opportunities for career advancement.
• Access to industry-leading professional development resources.

This role is perfect for a driven professional with a passion for SEO and digital platforms who thrives on using data to shape online strategies. If you’re technically skilled, detail-oriented and ready to make a lasting impact, this is the perfect opportunity.

To learn more about this position, contact Shane Esler at Fortis Recruitment on 086 171 8139 or via email at [email protected].