Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to join our team!

At Better, we are building software solutions that help medical teams improve patient care. Our advanced digital health platform and solutions already support over 30 million patients’ electronic health records across more than 20 markets worldwide, making data quality our number one priority.

As a digital marketing specialist, you will play a key role in executing and optimizing our digital marketing efforts. You will manage CRM workflows, email campaigns, social media channels, and website content, ensuring that our digital presence supports lead generation, brand awareness, and engagement across all platforms.

In a nutshell you are:

• A CRM expert: You know how to segment audiences, build workflows, and automate lead generation (ideally in HubSpot).
• A content and campaign manager: You create and manage email campaigns, social media posts, and landing pages with SEO in mind.
• A digital collaborator: You work closely with designers and other teams to ensure consistent and impactful digital communication.
• A data-driven marketer: You monitor performance and optimise campaigns based on analytics and insights.

Your core responsibilities will be:

CRM and automation:

• Maintain and optimise CRM (segmentation, workflows, automation, lead scoring).
• Set up and schedule email campaigns.

Website and content:

• Manage day-to-day website content in WordPress (blogs, pages, SEO updates).
• Ensure SEO best practices in content (keywords, linking, structure).
• Coordinate with designers for creatives.

Social media and promotion:

• Help run and monitor social media channels (LinkedIn, X, Instagram, YouTube).
• Support digital promotion of webinars and events.

Skills and experience we are looking for:

• Strong CRM experience (ideally HubSpot) and lead generation automation.
• Skilled in email marketing and social media.
• Basic SEO knowledge and familiarity with campaign landing pages.
• Bonus: Strong analytical skills (Google Analytics, Matomo, Looker Studio, HubSpot reporting).
• Bonus: Hands-on experience with paid ads platforms.

What will you get as part of the Better team?

• Full-time employment and other financial benefits: Enjoy a stable position with a range of comprehensive benefits tailored to make your work experience memorable.
• Flexible work environment: Embrace a high degree of autonomy with flexible hours and a hybrid workplace that suits your lifestyle.
• Continuous growth opportunities: We invest in your personal and professional development through a variety of internal and external training programs, mentoring, coaching, language courses, and a personal development fund to support your aspirations.
• Commitment to wellbeing: Experience our dedicated employee wellbeing policy designed to prioritise your health and happiness.
• Collaborative learning culture: Enjoy a non-hierarchical and supportive teamwork environment where knowledge sharing, critical thinking, and innovation are encouraged, allowing you to thrive.
• Impactful healthcare transformations: Contribute to meaningful changes in the global healthcare landscape, with a focus on addressing societal challenges and enhancing healthcare delivery to millions of patients worldwide.
• Inspiring office space: Work in a vibrant office with your own dedicated desk, located in a great location in the city of Ljubljana.

Ready to make an impact in healthcare? Join Better as a digital marketing specialist and help us grow our digital presence and transform patient care.