BYD Argentina - Product Manager

To lead and optimize BYD Argentina’s operations

Responsabilidades e atribuições

Define and execute the local product portfolio strategy in alignment with OEM global and regional guidelines.

Act as the primary interface between Argentina’s market and OEM headquarters, ensuring accurate communication of local customer needs, regulatory requirements, and market trends.

Manage the full product lifecycle (planning, homologation, launch, pricing, updates, and phase-out) in compliance with OEM standards.

Conduct in-depth market and competitor analysis to support strategic positioning and volume planning.

Develop and implement product launch plans, coordinating with Sales, Marketing, Aftersales, Training, and Dealer Network teams.

Monitor product KPIs (sales volumes, margins, customer satisfaction, residual values) and recommend corrective actions to HQ/regional teams.

Support dealer network with product knowledge, training materials, and commercial tools to ensure consistent brand positioning.

Ensure compliance with local regulations (safety, emissions, homologation) while maintaining OEM brand identity.

Requisitos e qualificações

Bachelor’s degree or higher in Business Administration, Marketing, Engineering, or related field.

Experience in product management or marketing experience within the automotive OEM environment.

Proven track record in product lifecycle management and vehicle launch projects.

Strong understanding of the Argentine automotive market, legislation, and consumer trends.

Excellent analytical, strategic, and project management skills.

Strong interpersonal communication and stakeholder management abilities, including HQ/regional reporting.

Fluent in Spanish and English.

Desirable Experience in electric vehicles (EVs), hybrid, or connected car technologies.

Desirable Knowledge of OEM financial planning processes (business cases, volume forecasts, margin optimization).

Desirable Familiarity with dealer network operations and customer experience strategies.

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