Marketing Manager

Digital Marketing Manager – Acquisition & Content

📍 Luxembourg (hybrid possible) | 🕒 Full-time

🧭 About Scorechain

At Scorechain, we build trusted solutions to analyze crypto transactions and ensure AML/CFT compliance for Web3 players. Based in Luxembourg and market leader in Europe, we support 250+ companies worldwide with our advanced SaaS platform.

🎯 Your Mission

As Digital Marketing Manager, you will be responsible for Scorechain’s digital presence and inbound acquisition strategy. Your goal: attract, convert, and engage future customers through content, SEO, social media, and performance tracking.

🛠️ What You’ll Do

Acquisition & Performance

• Manage our Google Ads
• Track KPIs (CPL, CAC, ROAS, conversions) and propose improvements based on performance insights.
• Identify and test new acquisition levers to fuel our sales pipeline.

Content & SEO

• Define and execute our editorial strategy for the website, blog, and landing pages.
• Optimize key content for organic acquisition (on-page SEO, keyword strategy, internal linking).

Social Media

• Manage and grow our presence on LinkedIn, X, Telegram aligned with our brand and business goals.
• Monitor engagement and propose strategies to improve reach and positioning.

Website & Analytics

• Own website structure, messaging, and conversion performance.
• Monitor analytics via GA4 and Search Console to identify opportunities for improvement.
• Experience with Webflow is a strong plus (our website is built on it).

Outbound strategy

• Collaborate with the Sales and Product teams to produce content (use cases, industry pages, thought leadership…).
• Define and launch outbound campaigns using tools such as Apollo or Lemlist.

💡 Your Profile

• 3 to 6 years of experience in B2B digital marketing, ideally in SaaS or fintech.
• Good writing skills in English.
• Interest in crypto, blockchain, or financial compliance is a strong plus.
• Experience with Webflow, Apollo, Lemlist, or willingness to learn.

🎁 What We Offer

• A fast-growing SaaS company with strong momentum in the crypto compliance space.
• A small and agile team with high impact and ownership from day one.
• A chance to shape Scorechain’s digital strategy and brand positioning.
• Flexible work environment.