appflame - Product Marketing Manager

We are appflame, a product IT company. We create life-changing products that break the rules of the game in the category. Geographically, we are located in Ukraine, but in reality – all over the world.

We are looking for the daring and enthusiastic people. Those who are fans of creating real products and dream of launching and developing cool startups. You have ambitions, and we have comfortable conditions for their implementation.

We’re hiring a Product Marketing Manager to lead Conversion Rate Optimization (CRO) for AdConnect (Dating niche, US).

AdConnect is a business that specializes in building communication platforms, as well as SaaS solutions for traffic management and increasing user retention. Our project portfolio includes: web products in the social discovery, advertising network, SaaS solution for user retention. Our products have millions of users from all over the world – North and South America, Europe, Australia, and the list of markets is constantly growing.

This role is perfect for someone who combines a growth-driven marketing mindset with sharp analytical thinking and thrives at the intersection of product and performance marketing. You’ll play a key role in optimizing acquisition funnels and driving improvements in unit economics with real, measurable business impact. You will work with a 7-digit budget and an A-players team.

Furthermore, you’ll grow fast with strong team support and real challenges. Working closely with an experienced Product Manager, you’ll sharpen your skills and gain practical experience needed to excel in product management.

Your Core Missions

• Relentlessly launch and scale A/B tests that directly improve acquisition performance and move key funnel metrics.
• Continuously generate bold product hypotheses — and prove or kill them fast using real data.
• Dig deep into market trends, competitor moves, and user behavior to uncover high-impact growth opportunities before anyone else does.
• Drive cross-functional execution with marketing, product, analytics, and engineering — pushing initiatives from idea to live fast, with clear ROI.
• Exploit the full potential of AI tools (ChatGPT, Midjourney, Claude, automation frameworks, etc.) to accelerate research, ideation, and execution.
• Collaborate closely with our tech team, which is actively integrating AI solutions — together, you'll build smarter, faster-performing growth systems.
• Push cross-functional execution with marketing, product, analytics, and engineering — from hypothesis to live test, always with ROI as your north star.
  
  

From You

• 1+ year of hands-on experience in Meta / PPC, or 6+ months in a Growth, Product Marketing, or Product Management role.
• A structured, analytical thinker who connects data to insights and insights to actions with confidence and clarity.
• Proven ability to research markets, analyze competitors, and spot scalable growth opportunities before they become obvious.
• Strong command of performance data, funnels, and key metrics — you know how to read them, influence them, and tie them back to revenue. You have cases to share.
• A high passion for automation and AI — you’re constantly looking for ways to move faster, smarter, and leaner using modern tools.
• Upper-Intermediate+ English — you can confidently communicate ideas, hypotheses, and results across teams.
  
  

Will Be An Advantage

• Proficiency with analytics platforms such as Google Analytics, Tableau, Amplitude, or similar tools.
• Background in developing or optimizing quiz-based funnels, particularly within Meta advertising ecosystems.
  
  

Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.

Why appflame?

• Involvement in Ukrainian products that compete with the world's best players.
• The ability to implement your own ideas, not the feeling of a cog in the system.
• Meaningful and useful products, created not just for shareholders to earn money.
• A sense of yourself among your people who are charged with results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices.
• Well-established processes and no barriers to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Powerful social package and fair compensation.
  
  

We provide all conditions for your talents to be fully revealed.

We are loyal to our people. Our loyalty doesn't fade at the end of the working day. We do not leave our people alone with their problems: neither professional nor personal.

Join us.

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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.