Product Manager

📱 App Manager (Mobile Applications)

Location: Remote

Department: Product & Growth

Level: Senior

💼 Role Overview:

We are looking for an experienced App Manager to manage the end-to-end lifecycle of our mobile applications. This role requires a solid background in both app product management and user acquisition (UA). You will collaborate closely with development, design, analytics, and UA teams to grow our apps, optimize monetization, and manage the full app lifecycle— especially focusing on AI-powered utility and productivity apps.

🎯 Key Responsibilities:

• Own and manage the entire lifecycle of mobile applications, from planning to release and iteration
• Create and maintain product roadmaps based on business goals, market insights, and user feedback
• Drive App Store Optimization (ASO) and manage presence on Google Play and App Store
• Analyze key metrics (install to subscribe, retention, LTV, CPI, churn, ARPU, ROAS) and identify optimization opportunities
• Collaborate with UA teams to plan and execute paid campaigns across platforms (Meta, Google UAC, ASA, TikTok, etc.)
• Track campaign performance and provide actionable insights
• Run A/B tests and integrate user feedback into product iterations
• Work with cross-functional teams to implement monetization strategies including subscriptions, IAPs, and in-app ads
• Conduct competitor and market analysis to inform app and AI integration strategies
• Monitor and enhance AI-powered features, ensuring they provide real user value