Marketing Data Analyst

🚀 Senior Marketing Data Analyst (D2C Mobile & Web)

📍 Spain / Remote or Madrid - Hybrid | 🌐 Mondly by Pearson

Are you more than just a Data Analyst? Do you live at the intersection of numbers, marketing strategy, and growth? Mondly by Pearson, a global leader in mobile language learning, is on the hunt for a Senior Marketing Data Analyst who’s fluent in D2C performance marketing metrics, not just spreadsheets.

Join a product used by 100M+ learners across 190 countries. We're not just building an app — we're changing the way the world learns languages. This role is 100% focused on Marketing, helping our teams unlock the full potential of our mobile subscription and web platforms.

🔍 What You'll Do

• Own data-driven insights for our global user acquisition, retention, pricing, and promotions strategy across paid channels: Google, Facebook, TikTok, YouTube, affiliates & more.
• Collaborate with Data Engineers to build smart data pipelines, attribution models, and reporting dashboards that marketing teams can act on.
• Translate performance data into clear, compelling ROI/ROAS, CAC/LTV recommendations that drive decisions.
• Dive into the impact of A/B pricing and promotional experiments—supporting both tactical wins and long-term revenue growth.
• Act as the analytics bridge between Marketing, Product, and Finance, connecting campaign performance to real business impact.
• Bring clarity to chaos — align KPIs, detect meaningful patterns, challenge assumptions, and surface hidden opportunities.

🎯 What You Bring

3+ years as a Marketing Data Analyst with direct-to-consumer (D2C) mobile/web app experience — this isn’t a generic analytics role. Expertise in performance marketing analytics (paid media, cohort analysis, channel ROI) is essential.

Strong hands-on skills in:

• SQL, BigQuery, Python or R
• GA4, App Store Connect, Google Play Console, Singular (or similar MMP)
• BI & visualization tools like Tableau, Looker, or Power BI
• Proven ability to measure and explain pricing strategies, discounts, churn, and retention using hard data.
• Comfortable leading insights that shape global marketing spend and strategy.
• Skilled communicator who can simplify complexity and influence non-technical stakeholders.
• Curious mindset with a commercial edge — not just what happened, but why and what to do next.

🌍 Why Mondly?

Join one of the top 10 language learning apps in the world — now part of Pearson, the world's largest education company.

Work with a tight-knit, fast-moving team on a product that’s making a global impact.

Get full ownership over marketing analytics, not a support function.

Hybrid-friendly with flexibility and autonomy built in.

Ready to move beyond dashboards and make real business impact? Apply now and help shape the next 100 million learners.