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Yolo Group

Global Head of CRM

Yolo Group
Estonia · Full-time · Director
Our team is growing, and we are looking for a Global Head of CRM to join us on our journey!

Your day-to-day

  • Develop and execute the global CRM strategy, defining objectives, managing the budget, and ensuring alignment with overall business goals
  • Lead, mentor, and manage the CRM team, ensuring the effective planning, execution, and data-driven analysis of all campaigns
  • Oversee the optimization of the customer journey through advanced segmentation, personalization, and marketing automation strategies
  • Own the global CRM calendar and collaborate closely with cross-functional teams (e.g., Marketing, Product, BI) to deliver seamless customer experiences
  • Drive CRM performance by owning all relevant KPIs, analyzing data to derive actionable insights, and implementing continuous testing and optimization
  • Ensure compliance with global data protection regulations while driving innovation through the implementation of new technologies and AI-driven solutions

Your background and mindset

  • 6+ years of extensive CRM experience, including time spent within the online gaming industry, and a preferred Bachelor's degree
  • At least 3 years in a leadership role with proven experience managing teams in a global or multi-market business environment
  • Demonstrates a strong strategic mindset with deep expertise in CRM strategy, customer lifecycle management, segmentation, and personalization
  • Extensive hands-on experience with major CRM platforms, marketing automation tools, and data analytics
  • Excellent communication, presentation, and stakeholder management skills, with a highly collaborative approach to working cross-functionally
  • Thrives in a fast-paced, dynamic environment; an understanding of cryptocurrency customer behaviour is considered a plus

Please note, we don't offer a relocation support for this position!

Key Skills

Ranked by relevance

crm cryptocurrency ai
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Country Guide

Estonia

Digital-first ecosystem and startup culture

Posted
Jun 07, 2025
Type
Full-time
Level
Director
Location
Tallinn
Company
Yolo Group

Industries

IT Services IT Consulting

Categories

Business Development Sales

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