One of our goals is to align various frameworks within Growth & Marketing. The frameworks under consideration include, but are not limited to: Journey Atlas and CX Architecture, Value Streams & Business Capabilities. Our ambition is to ensure these frameworks work together in a complementary manner to support our teams effectively. Currently, we are focusing on developing and optimizing important business enablers and capabilities to improve both co-worker and customer experiences. However, we recognize a gap in how these different parts of connected to support overall customer goals, specifically in terms of customer journeys. This is a key strategic area and we need a stronger customer-centric perspective for both the present and the future.
The scope of the consultant services is to assist
Facilitation and Workshops: Prepare and facilitate working sessions and workshops with framework representatives and users. Create engaging and visual presentations and artifacts for various audiences to aid in alignment. Provide advice and recommendations on connecting frameworks and embedding them into new and existing workflows. Act as a strategic sparring partner, offering insights and advice, including relevant examples from other organizations and industries facing similar challenges.
Framework and Collaboration: Collaborate with the Customer Journey Atlas team to support and scale the overall approach. Develop and refine the Customer Journey framework to include co-worker journeys within Growth and Marketing, focusing on marketing workflows and customer journeys starting on third-party platforms. Coordinate and align the efforts of service designers within Marketing Activation to ensure effective distribution and integration of their work. Create a detailed Service Design Playbook to guide marketing teams through the service design process.
Requirements:
Extensive Service design experience in complex environments, including B2B and B2C. Expert skills in Business Thinking, Journey Management, Journey Mapping, Facilitation, Exploratory Research, Change Management, Scenario Design, Conceptual thinking, Systems Thinking, Service Blueprints
What 3 things from above are most important?
- Service Design
- E2E journey management
- facilitation
- UX/UI Designer 4+ Years
Key Skills
Ranked by relevance
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- Posted
- May 28, 2025
- Type
- Contract
- Level
- Mid-Senior
- Location
- Amsterdam
- Company
- Sigmaways Inc
Industries
Categories
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