Product Management Executive

Key Responsibilities:

Strategic Planning & Vision:

• Define and communicate the product vision and strategy for the MEIA region, aligning with overall brand objectives.
• Develop and execute comprehensive 360 activation plans for new product launches and existing collections, ensuring optimal resource allocation and time-to-market efficiency.
• Translate brand elements and product strategy into actionable plans and effective go-to-market strategies.

Market Analysis & Insights:

• Analyze market trends, competitor activities, and customer needs to identify opportunities for product innovation and improvement.
• Monitor portfolio performance metrics (sales, market share, customer feedback) and provide data-driven recommendations to optimize results.
• Measure market and product catalog performance, identifying areas for improvement and growth.
• Prepare and present reports on product performance, market insights, and strategic recommendations to senior management and other stakeholders.

Product Lifecycle Management:

• Oversee the entire product lifecycle, from initial strategy and forecasting to launch, activation, reporting, and identification of future opportunities.
• Develop product positioning & distribution strategies to maximize market penetration.

Collaboration & Communication:

• Work closely with marketing, sales, retail, and other cross-functional teams to drive product visibility, sales performance, and a cohesive brand message.
• Develop and deliver product-related presentations to internal and external stakeholders.
• Involve relevant teams (training, communication, retail, merchandising, PR & Influence, digital, etc.) to boost product performance at all levels.

Product distribution & Innovation:

• Act as the brand ambassador for the product, both internally and externally.
• Gain a deep understanding of the customer experience, identify product gaps, and generate innovative ideas to expand market share, improve customer satisfaction, and drive growth.
• Build awareness and understanding of all products within the portfolio.
• Monitor product distribution channels and consumer reactions to ensure optimal market penetration.

The Person

Qualifications & Experience

• Proven work experience in product management
• Proven track record of managing all aspects of a successful product throughout its lifecycle
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
• Solid technical background in operational product management.
• Strong problem-solving skills and conflict resolution
• Skilled at working effectively with cross functional teams
• Excellent written and verbal communication skills
• MS/BS degree in Marketing, or Business Management