Product Manager

• Istanbul, Türkiye
• Full-time
  
  

Company Description

We are Straumann. United for global excellence in dentistry.

Every vision has its story. Ours began more than 70 years ago. Since then our innovations and achievements have become landmarks in dentistry worldwide. Straumann began as a family-owned institute, grew into a publicly owned holding, and today comprises a number of international companies around the world.

The Straumann Group develops, manufactures and supplies dental implants, instruments, CADCAM prosthetics and biomaterials for use in tooth replacement and restoration solutions or to prevent tooth loss.

Job Description

You will be responsible for the product marketing activities in Türkiye, and this role requires to work with people from different backgrounds in a multicultural environment. You will need a technical background especially in dentistry or implants.

Your Role

• Full ownership of the product strategy and lifecycle for the assigned portfolio, including definition, launch, growth, and retirement phases, in alignment with company priorities and business objectives.
• Lead competitive intelligence and portfolio management by proactively identifying gaps, opportunities, and risks within the portfolio relative to market dynamics and competitor activities. Develop strategic initiatives and differentiated value propositions based on these insights.
• Design, develop, and execute internal and external training and education programs, ensuring commercial teams and customers are equipped with deep product knowledge, clear messaging, and clinical evidence that drive preference and adoption.
• Champion customer education and engagement initiatives to enhance customer loyalty, strengthen brand differentiation, and create superior customer experiences across the full customer journey.
• Own pricing strategy, pricing governance, and profitability optimization for the assigned product portfolio. Actively drive strategic pricing initiatives, manage price positioning against competition, and support change management related to pricing decisions.
• Define, refine, and communicate the customer value proposition across multiple channels and stakeholders, ensuring alignment with brand strategy, commercial needs, and market positioning goals.
• Collaborate cross-functionally with Sales, Marketing, Training&Education, Regulatory, and Global Teams to ensure seamless execution of the product strategy and maximize portfolio performance.
• Monitor, measure, and report on portfolio performance, customer feedback, market trends, and competitive activity to continuously optimize strategy and tactical execution.
  
  

Your Profile

• Bachelor’s degree in Engineering, Biomedical Sciences, or an equivalent qualification.
• Minimum 3 years of work experience in the dental or medical device sector; experience in implantology product marketing is preferred.
• Experience in Product Management, marketing mix, and implementation of marketing initiatives.
• Ability to work effectively in a multicultural environment; self-confident, diplomatic, energetic, and open-minded.
• Strong communication skills and ability to guide, influence, and support others.
• Analytical, conceptual, and strategic thinking capabilities.
• Entrepreneurial mindset, decisiveness, and strong result orientation.
• Collaborative and solutions-oriented approach; strong relationship-building skills across departments.
• Fluency in English, both written and verbal, is required.
  
  

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