Social Media Manager

As the Senior SMM Specialist, you will be responsible for developing and executing high-impact social media strategies that resonate with a tech-savvy Web3 audience. You will manage and grow our social media channels, ensuring alignment with our brand’s voice, values, and community engagement. This role requires a creative mindset, strategic thinking, and hands-on experience in the Web3 space, including blockchain, decentralized finance (DeFi), NFTs, and DAOs.

Key Responsibilities

• Create and manage a comprehensive strategy across platforms (Twitter, TikTok, Instagram, Discord, Telegram, LinkedIn, etc.) with a focus on Web3 trends and community-building
• Keep up with blockchain, crypto, NFTs, DAOs, and DeFi developments, and integrate these into strategy
• Plan and execute data-driven social media campaigns for brand initiatives, product launches, partnerships, and events
• Craft engaging and educational content tailored to Web3 audiences (posts, threads, memes, visuals), in collaboration with content teams
• Actively monitor and engage with the Web3 community—responding to queries, facilitating discussions, and managing conversations to foster trust
• Identify and collaborate with influencers, thought leaders, and key Web3 players to boost reach and authority
• Track and analyze key social media metrics, providing insights and recommendations to optimize performance
• Work closely with marketing, product, and community teams to ensure alignment with broader goals

What You’ll Need

• 3+ years in Social Media Marketing, including 2+ years specifically in Web3, blockchain, or crypto industries
• Proven track record managing and growing social media channels (Twitter, Discord, Telegram, etc.) for Web3 projects or startups
• Demonstrated success in running data-driven social media campaigns
• Experience in community management and building online communities
• Familiarity with influencer marketing in the Web3 space
• Strong written and verbal communication skills, with the ability to simplify complex Web3 concepts
• Deep understanding of blockchain, crypto, DeFi, NFTs, and DAOs
• Proficiency in analytics tools (Google Analytics, Hootsuite, or similar)
• Ability to create engaging, educational, and platform-appropriate content
• Skilled at measuring performance and optimizing strategy based on insights
• Data-driven and results-oriented approach
• High level of autonomy and ownership in a dynamic, fast-paced environment
• Passionate about the Web3 ecosystem and staying on top of trends
• Adaptable and proactive, comfortable navigating change and ambiguity
• Collaborative team player with a strong sense of community engagement

Terms:

• Remote work, flexible hours (our team is distributed around the world)
• Young creative team, vibrant environment, and supportive leadership
• Suggestions welcome: propose an idea and execute it
• Competitive remuneration based on a candidate's skills and experience
• Work for a leader in its segment
• Unlimited vacation days per year
• Compensation for work equipment
• Annual team building event at an international resort