Data Analyst

As a data analyst you will be supporting the Journey Decisioning team that resides in the Personalization product area. This team focuses on recommending the most relevant next step for a visitor at the current moment, given all that we know about them. That unfolds into 2 separate products/components, one that focuses on personalised lay-outs (which components do we show to customers - and in which order), and one that focuses on journey guidance (what is the most relevant message to show customers in this moment of the journey). The first product is being tested in several of our markets and we're working to extend this into more markets, potentially with more iterations, and to other page types (e.g. Product Pages) and channels (e.g. App). The second product is in its design stage and we aim to launch this later in the year.

The scope of the consultant services is to assist

• The majority of your work will be done within the Journey Decisioning team. Most of the digital teams atwork in a PEDX (Product, Engineering, Data, eXperience) structure. Next to that you will join a team of peers (data analysts) who work with other teams in the Personalisation product area and the front-end products. his set-up ensures you always have colleagues to think with, learn from, and educate on what you're doing within the Journey Decisioning team.

Requirements:

• Must: analytical skills, SQL, good stakeholder management, knowledge/experience on personalisation (e.g. recommender systems, clustering / segmentation, modelling techniques for prediction), knowledge/experience on customer journeys
• Nice: experience with GCP, BigQuery, Python (Notebooks), familiar in an FMCG of retail sector, eager to learn, familiar in an eCommerce environment, experience with companies that have both an online and offline sales channel

What 3 things from above are most important?

• Analytical skills, knowledge/experience on customer journeys, knowledge/experience on personalisation