SEO Specialist

Posizione

Within our Omnichannel Acquisition team based in Rome, we are seeking a forward-thinking SEO Specialist to drive organic search growth strategies for our Jewellery, Watches, and Accessories divisions.

Responsabilità del lavoro

Reporting to the Omnichannel Acquisition Senior Manager, the selected candidate will lead the front-end development efforts within the Salesforce PWA Kit, ensuring alignment with website performance and SEO best practices. The position requires an individual who can effectively foster collaboration among cross-functional teams working in an agile environment.

Profilo

Main Responsibilities

Translate business objectives into effective SEO strategies for each product line to boost organic search visibility and drive traffic.
Technical SEO: coordinate front-end development on Salesforce PWA Kit with a focus on performance and SEO.
Implement advanced SEO strategies: dynamic metadata, hreflang, canonical tags, and SPA/PWA content handling.
Troubleshooting capabilities to identify issues and proactively propose solutions
Optimize rendering (SSR/SSG) to improve indexing and Core Web Vitals.
Conduct in-depth analysis to identify opportunities for content optimization and target relevant search queries.
Monitor key metrics (traffic, impressions, revenue, rankings), identify trends, and recommend actions to drive organic growth.
Cross-Functional Collaboration: work closely with UX, content, marketing, and development teams to ensure SEO best practices are integrated into all digital initiatives.

Informazioni aggiuntive per i candidati

Qualifications / Professional Capabilities

At least 5 years of experience in SEO projects, preferably in an international working environment
Experience in front-end development with React, JavaScript, HTML5, CSS3, and CSS-in-JS
Familiarity with Salesforce Commerce Cloud and headless APIs
Familiarity with Azure DevOps for managing repositories, pipelines, and deployments
Strong knowledge of technical SEO for SPA/PWA and performance optimization (lazy loading, caching, CDN)
Understanding of paid media channels
General knowledge of ADA principles

Personal Competencies

Proficient in using tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Lighthouse, and similar SEO platforms
Mastery in delivering SEO-driven digital strategies to achieve business goals
Strong understanding of technical SEO (i.e. search engine algorithms, theoretical elements of indexation, crawling, etc), and website optimization
Data-driven: ability to leverage data analytics to inform strategic decisions
Understanding of HTML code
Effective communicator, skilled in collaboration and influencing others to achieve shared goals
Ability to work in a dynamic and agile environment

SEO Specialist

Key Skills

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