ANALYTICS & INSIGHTS MANAGER

As Turkcell, we aim to build a sustainable organization that creates value by providing our talents with a unique human experience and to elevate our employer brand to the top. In line with this goal, we reflect our adopted values in our ways of doing business.

What We Value at Turkcell?

Human-focused approach: In order to create a unique human experience, we place people at the center of our practices and aim to maximize the potential of our employees and develop their talents.

Innovation: We passionately work to produce innovative solutions that make a difference in people's lives and to discover new ideas and technologies. 🚀

Excellence: We aim for excellence in every aspect we are involved in and interact with, setting high standards for ourselves and achieving outstanding results. 🎯👌🏼

Collaboration: We foster a culture of collaboration, respect and transparency as the key to success. 👥🔗🧩

Customer-focused approach: We aim to deliver exceptional customer experiences by placing the needs of our customers at the center. 🤝 🖇️

Sustainability: We are working towards a sustainable future for our customers, our employees and our world. 🌍

What we expect ?

• Bachelor’s degree preferably in Engineering, MIS, Management, Statistics,
• 5+ years experience in data analytics, business intelligence or similar role,
• Experience in digital analytic & reporting platforms (Google Analytics 4, BigQuery, Google Tag Manager, Firebase, Looker, Supermetrics),
• Fluent in complex data analysis, including defining KPI strategy and growth opportunities and data visualization,
• Mastery with Excel,
• Proficiency with PowerPoint,
• Experience manipulating large datasets, summarizing and extracting key insights,
• Experience with customer data (ex. lifetime value, attrition), transactional data (ex. order data, purchase behavior) & web analytics data (ex. site metrics, funnels),
• Familiarity with Data Governance, Data Modelling, Data Integration, Data Scheduling and/or Orchestration tools, methods, and concepts,
• Strong knowledge of e-commerce is a plus.

What Does the Analytics & Insights Manager Role Do at Turkcell?

• Identify, analyze, and optimize key strategic initiatives and core business performance,
• Analyze core business drivers and provide recommendations on how to optimize the brand’s strategy based on consumer behavior,
• Identify key metrics, quantify their impact on business performance, and provide data informed recommendations for strategic decisions,
• Collaborate with cross-functional teams to drive data-driven decision making,
• Analyze the performance of traffic channels/digital campaigns and provide recommendations on optimization measures,
• Build and maintain reports, dashboards, and metrics, in addition to monitoring the integrity and validity of the data,
• Measure performance and behavior of mobile app users,
• Guide IT teams on technical implementations for website and mobile app with agency support
• Measure the loyalty program’s effectiveness with monthly reporting and ad hoc analysis as necessary,
• Report on website behavior using Google Analytics,
• Track health of customers based on cohort and lifecycle; help drive strategy for lifecycle optimization,
• Build automated reports using visualization tools,
• Assist outside departments with any ad hoc reporting needs,
• Take responsibility for reaching out to relevant teams to highlight improvements,
• Create processes to fulfill reporting needs when data is not readily available,
• Be a strategic partner for marketing teams,
• Deliver analysis and/or investigation on every KPI and identify high risk areas and opportunities.

Perks and Benefits

As a member of our team, you’ll have the opportunity to receive a competitive salary, flexible working arrangements and a range of fringe benefits and perks such as career development and advancement opportunities. You can reach the details via "https://bit.ly/TurkcellTKusagi’’🎁▶️