Marketing Manager

About Us

Due is building a new payments platform that leverages the latest advancements in blockchain tech / crypto. Today business and consumer payments are dominated by an oligopoly of card schemes working on top of a legacy banking system. We want to challenge this status quo and build a stack of payment solutions, that would allow for permissionless, self-sovereign, global and frictionless payments.

A lot of the things we are building are experimental and haven’t yet been adopted by retail customers or businesses. Our job is to build the best product based on the latest tech and bring adoption both on the consumer and merchant side of payments.

Due is a London-based company founded in Sep 2022 with fresh Seed funding from top-tier crypto and fintech investors. We have seen great traction in our product with minimum marketing efforts, and are now looking for a Marketing Manager to 100x our user base in the next year and build a world class growth engine.

About the Role

As our first Marketing hire, you will play a pivotal role in shaping our growth trajectory and building a top performing team. You will spearhead the development and execution of our marketing strategies from the ground up, both B2B and B2C.

We are looking for someone versatile who loves building from the ground up, is willing to wear multiple hats, and isn’t afraid to roll up their sleeves to iterate quickly and experiment with new strategies.

What will you be doing:

• Conduct market research to understand competitor trends and customer needs and pain-points
• Develop and execute a marketing and growth strategy from the ground up, targeting user acquisition, activation, and retention
• Set up and manage marketing campaigns across key digital channels
• Manage and create content for social media channels, blogs, and other digital platforms
• Optimize our website for SEO and ensure it effectively communicates our value proposition
• Analyze marketing and growth data to measure performance, identify trends, and refine strategies
• Identify and establish partnerships that can amplify our reach and credibility within the ecosystem

Requirements

• 3-5 years of experience in payments, fintech, or related industries
• Interest in crypto payments / stablecoins / cross-border finance
• Strong entrepreneurial mindset and willingness to wear multiple hats
• Strong understanding of digital marketing tools and platforms
• Strong sales / communications skills
• Proven track record of developing and executing successful user acquisition campaigns across multiple channels
• Fluent in English, Spanish and Portuguese

Nice to Have

• Prior experience in blockchain or crypto projects
• Knowledge of the regulatory landscape in fintech marketing
• Basic design skills
• Basic data skills