Black & Decker & Outdoor Regional Product Manager

This position can be based in Colombia, Chile, Argentina or Peru

Come Make the World With Us

About Stanley Black & Decker

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more.

Our Latin America Group (LAG) is looking for a dynamic, innovative, business-oriented Product Marketing for the Black & Decker brand and the business unit outdoors across 7 markets. This position will be responsible to set the product marketing strategies for LAG by synthesizing market, consumer, product, and competitive inputs to drive the highest possible revenue for the business. In addition, this role will be responsible for product positioning to targeted consumers, pricing strategy, BU/category analysis, sales messaging development, competitive analysis, and product differentiation among others. This role works with cross functional teams including Brand, Digital, eCommerce, Supply Chain, Finance and it collaborates with the global strategic business units in order to drive strategies to the LAG markets.

The Black & Decker brand has sales in various categories, the category Appliances is mainly licensed apart from Brazil where a dedicated resource takes care of the business. The categories Tools (90%) and Cleaning (10%) are within the scope of this role and the person takes care of all Latin America strategies including Brazil. Outdoor is a new business unit that was formed when Stanley Black and Decker acquired MTD, but the Black & Decker brand, under its Tools business already sold cordless garden tools as well as pressure washers. The rest of the business is small (mainly gas products in the MTD brands) and currently not a priority which could change as the results of a solid marketing proposal. This role will take care of the outdoor strategy in general, focus on Black & Decker brand specifically and coordinate any efforts and launches in the other brands such as DEWALT.

What You’ll Do

• Plan, execute, and track winning regional product marketing and commercialization strategies across product lines and brands for the Latin America markets
• Define “Big Rocks” that will drive sales and profitability growth and achieve target market share gains across Power Tools, Hand Tools & Accessories as well as Outdoor and potentially Cleaning
• Actively engage with in-country product marketing and sales teams as well as general managers to ensure successful execution of all strategies
• Collaborate with global strategic business units and Product Development to develop 3-year innovation roadmaps
• Ensure successful new product launches including integrated product launch packages that highlight the product’s solution-based benefits for the end user to generate immediate demand
• Drive and oversee product positioning and messaging ensuring success through differentiation, generating value for the brand, creating a competitive edge, and aligning product roadmaps to meet consumer needs
• Leads all activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition, value streams of our brands, etc.
• Gain deep understanding of the market, consumer, competitors, and distribution channels to support strategy generation and decision making to deliver business results
• Create a data driven culture in product marketing through the implementation of analytics and KPIs to support decision making and optimize product launches, marketing strategies, and ultimately sales performance
• Work with brand and digital teams to maximize strengths of an omni-channel strategy that raises awareness for our new products, strategic initiatives, and brands in the market

Who You Are

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

• Bachelor’s Degree in Business Administration, Marketing Management, or related field. MBA preferred
• Demonstrated experience in creating and executing highly successful product marketing plans regionally including but not limited to product positioning, pricing, activation, digital marketing, and ecommerce
• Ability to prioritize and ensure execution of the plan, eliminating barriers for the product marketing team
• Strong leadership skills to influence cross functional teams to drive one vision/goal and drive change
• Excellent oral/written communication skills in Spanish and English, Portuguese a plus.
• Ability to present complex material to a wide range of audiences from the end user to the executive team
• Strong knowledge of financials
• Proficient in Microsoft Office Suite, including Power Point, Excel, Word, etc.
• Strong interpersonal skills including creativity, decisiveness, agility, multi-tasking, proactivity, prioritization, among others, in a very fast paced working environment.
• Experience with marketing research, shopper marketing, analytics, field marketing, trade marketing, etc.

You’ll receive a competitive salary and a great benefits plan:

• Competitive benefits
• Discounts on Stanley Black & Decker tools and other partner programs.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools and storage company and #2 security solutions provider, with a leading presence in engineered fastening. We’re visionaries. Industry 4.0 innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

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All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.