SEO Manager

We are seeking a highly skilled SEO and ASO Specialist with a strong background in the cryptocurrency sector to enhance our online presence and drive user acquisition through effective search engine and app store optimization strategies. The ideal candidate will have a minimum of 3 years of experience in SEO/ASO, preferably within the crypto industry, and possess excellent command of the English language.

Key Responsibilities:

Search Engine Optimization (SEO):

• Develop and implement comprehensive SEO strategies to increase organic traffic and improve search engine rankings.

• Conduct thorough keyword research specific to the cryptocurrency market.

• Perform regular website audits to identify and rectify SEO issues.

• Optimize website content, meta tags, and on-page elements for targeted keywords.

• Build and maintain a robust backlink profile through ethical link-building practices.

• Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, Ahrefs, etc.

• Stay updated with the latest SEO trends, algorithm changes, and best practices.

App Store Optimization (ASO):

• Develop and execute ASO strategies to enhance app visibility and downloads in app stores (Apple App Store, Google Play Store).

• Conduct keyword research tailored to the cryptocurrency app market.

• Optimize app titles, descriptions, screenshots, and other metadata to improve app store rankings.

• Analyze competitor apps and implement strategies to outperform them.

• Monitor and report on ASO performance metrics and make data-driven decisions to improve results.

• Collaborate with the app development and marketing teams to ensure alignment of ASO efforts with overall marketing strategies.

Collaboration & Reporting:

• Work closely with content creators, developers, and marketing teams to ensure SEO and ASO strategies are effectively integrated.

• Prepare detailed reports on SEO and ASO performance, providing actionable insights and recommendations.

• Present findings and progress to stakeholders regularly.

Experience:

• Minimum of 3 years of experience in SEO and ASO, with at least 2 years in the cryptocurrency industry.

Skills:

• Proven track record of successful SEO and ASO campaigns.

• In-depth knowledge of search engine algorithms and app store ranking factors.

• Proficiency with SEO and ASO tools (e.g., Google Analytics, SEMrush, Ahrefs, App Annie, Sensor Tower).

• Basic understanding of HTML, CSS, and website development processes.

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Excellent written and verbal communication skills in English.

• Ability to work independently and manage multiple projects simultaneously.

Preferred:

• Experience with content marketing and copywriting.

• Familiarity with cryptocurrency trends, blockchain technology, and related terminologies.

• Certification in SEO, ASO, or digital marketing.

• Knowledge of additional languages.

Terms:

• Remote work with flexible hours (our team is distributed worldwide)
• Young, creative team with a dynamic environment and supportive leadership
• Open to suggestions: propose an idea and execute it
• Competitive remuneration based on skills and experience
• Opportunity to work with a leader in the DeFi sector
• Unlimited vacation days per year
• Compensation for work equipment
• Annual team-building event at an international resort

Join us in shaping the future of DeFi with 1inch!