Marketing Ai & Analytics Lead

Marketing AI & Analytics Lead

Location: Dubai, UAE (Onsite)

Employment Type: Full-Time

About the Rol

eWe are partnering with a fast-growing, technology-driven company undergoing a significant AI transformation. The organisation is looking for a Marketing AI & Analytics Lead to sit at the intersection of marketing measurement, business intelligence, and AI enablement

.This role has a dual mandate

1. :Own the end-to-end marketing analytics ecosystem, including attribution, tracking, reporting, and performance measurement
2. .Drive AI adoption across the marketing organisation by building tools, agents, automations, and workflows that fundamentally improve how work gets done

.You will work closely with Marketing, Product, CRM, Data, and Engineering teams to ensure marketing performance is measurable, reporting is trusted, and AI becomes a core part of day-to-day operations

.
Key Responsibiliti

esMarketing Analytics & Measureme

• ntOwn marketing performance measurement across multiple business units and customer journey
• s.Develop and maintain a Single Source of Truth (SSOT) for marketing reportin
• g.Track and analyse acquisition, retention, engagement, CAC, LTV, conversion funnels, and campaign performanc
• e.Build and maintain executive dashboards and reporting framework
• s.Ensure data consistency across CRM systems, attribution platforms, advertising platforms, and internal database
• s.Automate recurring reporting and insight generation wherever possibl
• e.Deliver actionable recommendations that improve marketing efficiency and business outcome

s.Attribution & Tracki

• ngDesign and manage attribution frameworks across web and mobile channel
• s.Oversee implementation and validation of event tracking, tagging, and measurement architectur
• e.Ensure strong governance around UTMs, event taxonomies, and campaign trackin
• g.Identify and resolve discrepancies across measurement platform
• s.Partner with Product and Engineering teams to improve data quality and tracking infrastructur

e.AI Transformation & Enableme

• ntIdentify high-impact opportunities for AI-driven workflow transformatio
• n.Build AI tools, agents, automations, and internal solutions that improve productivit
• y.Help marketers integrate AI into their daily workflow
• s.Develop scalable solutions that can be adopted across multiple team
• s.Drive adoption of AI across campaign execution, reporting, content production, landing pages, and operational processe
• s.Support the organisation's transition towards increasingly autonomous and agentic workflow

s.
What Success Looks L

• ikeA trusted, centralised marketing reporting framework is establish
• ed.Marketing attribution accuracy significantly improv
• es.Reporting for leadership becomes highly automat
• ed.Marketing teams actively use AI tools in their day-to-day wo
• rk.Data-driven recommendations contribute to measurable improvements in CAC and marketing efficien
• cy.AI adoption becomes embedded within the marketing operating mod

el.
Requirem

entsEssential Experi

• ence4–7+ years of experience in Marketing Analytics, Business Intelligence, Performance Marketing Analytics, MIS, or a related AI/automation r
• ole.Hands-on experience building AI-powered tools, agents, workflows, or automations that drive measurable business imp
• act.Strong experience with BI and reporting tools such as Looker Studio, Power BI, Tableau, or simi
• lar.Advanced Excel and/or Google Sheets ski
• lls.Experience working with attribution and measurement platforms, CRM systems, and digital advertising platfo
• rms.Strong analytical and problem-solving ski
• lls.Comfortable working with ambiguity, incomplete datasets, and fast-moving environme

nts.Preferred Experi

• enceAttribution modelling, funnel analysis, cohort analysis, CAC, LTV, and incrementality test
• ing.API integrations, webhooks, or automated data pipeli
• nes.Experience within high-growth technology businesses, fintech, proptech, marketplaces, or digital-first organisati
• ons.Understanding of marketing workflows and operational challen

ges.
Ideal Cand

• idateBuilder and operator rather than strategist a
• lone.Comfortable creating working solutions and prototypes qui
• ckly.Strong commercial mindset with the ability to connect insights to business outc
• omes.AI-native and experienced in applying AI to real-world business prob
• lems.Thrives in fast-paced, evolving environments with multiple stakeholders and competing priori